Building Technology for New Media Companies -- Brett Ulrich (Head of Engineering, AwesomenessTV) & Rico Moorer (VP Video, Blavity)

Brett Ulrich (Head of Engineering at AwesomenessTV) and Rico Moorer (VP Video at Blavity) share their experience building software at next-generation media companies. In this episode, we discuss the challenges in creating software for online video companies, particularly platform dependency for feature access and data availability. Brett and Rico offer tips for evaluating external vendors, handling software implementations, and avoiding product failures. They also highlight some of the industry’s existing technology gaps and predict the convergence of crowded product areas like SVOD, influencer marketing, and live streaming. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.