Building the AI Agency | Brandon Keeenan

Sean and Cameron sit down with Brandon Keenan, co-founder and CEO of ViVV Labs, to explore building the AI agency and why he believes the traditional holding-company model cannot survive the agentic era.They discuss:Why attribution and marketing mix modelling still fail to answer the CMO’s most important questionsHow ViVV Labs aims to provide “WPP for $75 a month”Why AI could enable ten-person companies worth tens of billionsWhether the era of the marketing specialist is endingWhy tomorrow’s marketers will need to become AI-enabled generalistsThe challenge of giving junior talent the experience needed to develop judgementWhy people forgive human mistakes but quickly lose trust in algorithmsHow companies can turn their expertise, playbooks and historical knowledge into an AI moatWhy the future of marketing technology could be multimodel, headless and interface-freeThe critical-thinking skills people risk losing by outsourcing too much thought to LLMsWorkflows and code can increasingly be replicated. Brandon’s argument is that accumulated intelligence knowing what works, what fails and why is what becomes genuinely defensible.