Building the Brand 03 | Franchising Advice from Paul Hogan, Founder of Home Instead Senior Care

In this episode, Bert Copple interviews Paul Hogan from Omaha, NE, the founder of Home Instead Senior Care. What started out as a small home care business grew into the largest home care franchising system in the world over a 25-year period. Paul offers insights into how he built his brand and what it takes to build a brand today. Bert also gives an update on his business, Canteen Golf & Billiards.