Building the Brand: How Union Cycle Turned Identity into Experience

What does it *really* take to build a brand from scratch?In our latest *Color Bar* episode, we sit down with Jennifer and Brian Keita—founders of Union Cycle & Strength—to explore the emotional, strategic, and the very real journey of launching a fitness brand from the ground up.It started with a logo… but became so much more.From scent machines and lighting choices to apparel design and social strategy, every detail of Union was created with intention—to foster community, unity, and a brand experience that feels like home.We talk about:• The power of brand identity to make an idea “real”•Creating word-of-mouth with limited resources•How merchandise becomes marketing•The challenge of getting people in the door•And why staying true to your vision is key as you scale up Whether you're a marketer, entrepreneur, or just love a good brand story—this one's packed with insight and inspiration. Watch or listen here: \[Insert YouTube or podcast link]Got a favorite example of a brand that nailed community-building? Drop it in the comments