Building the Brand with Lululemon Founder

Join host Brett Gilliland in an exclusive interview with Chip Wilson, the visionary founder of Lululemon. Discover the secrets behind Lululemon’s rise to luxury brand status and Chip’s entrepreneurial journey. Learn how he identified a new market in the ’90s, created quality products at competitive prices, and embraced personal development for success. **Key Highlights:** – ?‍♂️ Unveiling the Yoga Apparel Revolution – ? Investing in Overlooked Talent: Empowering Women in Business – ? Chip Wilson’s Focus 90 Strategy: Goal Setting for Success – ? Taking Risks and Doing Meaningful Work: Advice to the Younger Self Tune in to gain insights into Chip’s “grind” of building a business, his timeless advice, and the impactful Focus 90 strategy. Don’t miss this episode filled with inspiration and practical wisdom from the man who changed the game in athletic apparel! #Lululemon #Entrepreneurship #SuccessStories #Focus90Strategy #BusinessInnovation Watch HERE on Youtube! 00:00:14.000 –> 00:00:16.000 I’m your host, Brett Gilliland. And today, 00:00:17.000 –> 00:00:19.000 I’m so decided to be with an entrepreneur, 00:00:20.000 –> 00:00:22.000 an author. He is the founder of lululemon, 00:00:23.000 –> 00:00:25.000 and, his name is Chip Wilson Chip. How 00:00:25.000 –> 00:00:28.000 are you doing today? Fantastic, Brett. Fantastic. Awesome. 00:00:28.000 –> 00:00:30.000 Well, it’s great to have you. It’s, you’ve 00:00:30.000 –> 00:00:31.000 got a heck of a story, and I’m 00:00:31.000 –> 00:00:33.000 excited for our listeners to, hear that. Like, 00:00:33.000 –> 00:00:36.000 on every show, I always ask Chip is, 00:00:36.000 –> 00:00:38.000 it’s a big question, but what what helped 00:00:38.000 –> 00:00:39.000 make you the man you are today? Cause 00:00:39.000 –> 00:00:42.000 you are more than, obviously, the father a 00:00:42.000 –> 00:00:44.000 five boys, a husband, an entrepreneur, 00:00:44.000 –> 00:00:45.000 and an author. 00:00:45.000 –> 00:00:48.000 What helps you make all those things? 00:00:49.000 –> 00:00:51.000 So everyone wondered how much is genetics and 00:00:51.000 –> 00:00:53.000 how much is environment, and I think I 00:00:53.000 –> 00:00:55.000 had the perfect amount of both. You know, 00:00:55.000 –> 00:00:55.000 as 00:00:56.000 –> 00:00:58.000 athletic, you know, a father who is an 00:00:58.000 –> 00:01:01.000 athlete and a mom who is, home sour. 00:01:02.000 –> 00:01:04.000 And then I then I think we just 00:01:04.000 –> 00:01:06.000 never had much money. Kind of that lower 00:01:06.000 –> 00:01:08.000 kinda middle class debt. It was a you 00:01:08.000 –> 00:01:09.000 don’t make as much money as a phys 00:01:09.000 –> 00:01:10.000 ed teacher. 00:01:11.000 –> 00:01:12.000 And, but I think I had a lot 00:01:12.000 –> 00:01:15.000 of drive. And I think that that I 00:01:15.000 –> 00:01:17.000 sometimes wonder is that genetic, or is that, 00:01:17.000 –> 00:01:19.000 was I, you know, was that 00:01:20.000 –> 00:01:22.000 built into me. I don’t know. But I 00:01:22.000 –> 00:01:23.000 feel like I just wanted to succeed. I 00:01:23.000 –> 00:01:25.000 wanted to find out what was going on 00:01:25.000 –> 00:01:26.000 in the world. I wanted to add all 00:01:26.000 –> 00:01:29.000 these ideas, and I wondered if everyone else 00:01:29.000 –> 00:01:30.000 had the same idea. 00:01:31.000 –> 00:01:34.000 And so that, that drive obviously helped you 00:01:34.000 –> 00:01:36.000 very much in the, in the in the 00:01:36.000 –> 00:01:38.000 business, but we’ll we’ll talk about Lululemon in 00:01:38.000 –> 00:01:40.000 a little bit, but I know you you 00:01:40.000 –> 00:01:42.000 got into what cert you had the surf 00:01:42.000 –> 00:01:45.000 company. You had a skate company, a snowboarding 00:01:45.000 –> 00:01:45.000 company, 00:01:46.000 –> 00:01:47.000 all sorts of stuff. So tell us about 00:01:47.000 –> 00:01:48.000 those. 00:01:49.000 –> 00:01:51.000 Well, when I graduated at a university, it’s 00:01:51.000 –> 00:01:53.000 twenty five, so it’s on the eight year 00:01:53.000 –> 00:01:54.000 bachelor program. 00:01:55.000 –> 00:01:56.000 I never know that. 00:01:57.000 –> 00:01:59.000 I started to do triathlons and that was 00:01:59.000 –> 00:02:01.000 I mean, that was a long time ago. 00:02:01.000 –> 00:02:03.000 So nineteen probably eighty, I guess. And that 00:02:03.000 –> 00:02:05.000 then there was only about ten people in 00:02:05.000 –> 00:02:06.000 the world doing triathlons. 00:02:07.000 –> 00:02:08.000 I had, 00:02:10.000 –> 00:02:12.000 I quickly found out that there was no 00:02:12.000 –> 00:02:14.000 good clothing, especially for that kind of distance 00:02:14.000 –> 00:02:16.000 and a lot of rushing, a lot of 00:02:16.000 –> 00:02:19.000 issues. And because my mom was a sower 00:02:19.000 –> 00:02:22.000 and had some ideas. I started making triathlon 00:02:22.000 –> 00:02:24.000 clothing, but, of course, there wasn’t enough people 00:02:24.000 –> 00:02:25.000 to make it. 00:02:26.000 –> 00:02:29.000 I was originally from California San Diego and 00:02:29.000 –> 00:02:30.000 living in Canada. 00:02:31.000 –> 00:02:31.000 And, 00:02:32.000 –> 00:02:32.000 and so I 00:02:33.000 –> 00:02:34.000 with that, I started 00:02:35.000 –> 00:02:37.000 supplementing what I had and start bringing up 00:02:37.000 –> 00:02:40.000 surf gear from Gordon Smith and Stucy and 00:02:40.000 –> 00:02:42.000 O. B. Bellabaugh and quicksilver and that into 00:02:42.000 –> 00:02:44.000 Canada. Really the first person to bring that 00:02:44.000 –> 00:02:47.000 into Canada, kind of a a virgin territory 00:02:47.000 –> 00:02:48.000 for that market. 00:02:48.000 –> 00:02:49.000 And, 00:02:50.000 –> 00:02:52.000 And so I think that I just, 00:02:53.000 –> 00:02:53.000 that 00:02:54.000 –> 00:02:56.000 the travel and stuff didn’t go, but the 00:02:56.000 –> 00:02:59.000 surf stuff went really well. And then That 00:02:59.000 –> 00:03:01.000 kind of had its rise and fall because 00:03:01.000 –> 00:03:03.000 you start in almost every industry. You start 00:03:03.000 –> 00:03:04.000 off with three businesses. 00:03:04.000 –> 00:03:06.000 It goes to five hundred and then falls 00:03:06.000 –> 00:03:07.000 to three again. 00:03:07.000 –> 00:03:09.000 And so as that was going up and 00:03:09.000 –> 00:03:12.000 falling, then skateboarding was coming up and then 00:03:12.000 –> 00:03:13.000 falling and then snowboarding, 00:03:14.000 –> 00:03:16.000 you know, came up and then started falling 00:03:16.000 –> 00:03:18.000 too. So I I followed those general trends. 00:03:19.000 –> 00:03:21.000 And so you followed those trends, and then 00:03:21.000 –> 00:03:24.000 you saw another trend, around mindfulness and yoga, 00:03:24.000 –> 00:03:26.000 and and you started this, this little company 00:03:26.000 –> 00:03:27.000 called lululemon. 00:03:28.000 –> 00:03:30.000 So talk to us about that. I’m I’m 00:03:30.000 –> 00:03:32.000 wearing lululemon pants right now too. Hope that’s 00:03:32.000 –> 00:03:34.000 alright. I wear them all the time. 00:03:35.000 –> 00:03:36.000 Well, you never know what people are wearing 00:03:36.000 –> 00:03:39.000 behind the microphone. That’s right. Sitting down. 00:03:40.000 –> 00:03:40.000 That’s right. 00:03:42.000 –> 00:03:43.000 I think, 00:03:43.000 –> 00:03:45.000 like I said, I saw these, you 00:03:46.000 –> 00:03:49.000 know, athletic social trends, you know, rise and 00:03:49.000 –> 00:03:50.000 fall 00:03:50.000 –> 00:03:52.000 I had failed a couple times. I tried 00:03:52.000 –> 00:03:55.000 beach volleyball, and I tried mountain biking. But 00:03:55.000 –> 00:03:58.000 what I discovered is neither of those sports, 00:03:58.000 –> 00:04:01.000 which became big. No one wanted to look 00:04:01.000 –> 00:04:02.000 like that on the street. 00:04:03.000 –> 00:04:03.000 So, 00:04:05.000 –> 00:04:07.000 You know, I got I got I sold 00:04:07.000 –> 00:04:09.000 my Suresgate snowboard company, 00:04:09.000 –> 00:04:11.000 and I sat around for a Wilson, and 00:04:11.000 –> 00:04:13.000 I kinda looked around. And of course, I 00:04:13.000 –> 00:04:16.000 was injured from from falling a lot, snowboarding 00:04:16.000 –> 00:04:18.000 and skateboarding. So I started doing yoga 00:04:19.000 –> 00:04:21.000 first class that was in Vancouver type of 00:04:21.000 –> 00:04:23.000 thing, and I looked around and I went 00:04:23.000 –> 00:04:24.000 You know, this is gonna this is pretty 00:04:24.000 –> 00:04:27.000 cool. This is gonna be I could sense 00:04:27.000 –> 00:04:29.000 it went from six people to thirty people 00:04:29.000 –> 00:04:30.000 in one month 00:04:30.000 –> 00:04:31.000 And, 00:04:32.000 –> 00:04:35.000 and if I extrapolated back the seerskates snowboard 00:04:35.000 –> 00:04:36.000 business, I went, wow, this is gonna be 00:04:36.000 –> 00:04:39.000 just as big. And it’s much opportunity. 00:04:40.000 –> 00:04:43.000 So I had an expertise in technical apparel, 00:04:43.000 –> 00:04:46.000 especially first layer of stretch for women that 00:04:46.000 –> 00:04:47.000 would went under snowboard clothing. 00:04:48.000 –> 00:04:50.000 And I just started making it, a version 00:04:50.000 –> 00:04:51.000 of that for yoga. 00:04:52.000 –> 00:04:52.000 And, 00:04:53.000 –> 00:04:54.000 and then I could go into a million 00:04:54.000 –> 00:04:56.000 different ways going from there, but maybe you 00:04:56.000 –> 00:04:58.000 have another question you wanna lead with. Well, 00:04:58.000 –> 00:04:59.000 I just I think it’s, you know, it’s 00:04:59.000 –> 00:05:01.000 one thing to have an idea. It’s one 00:05:01.000 –> 00:05:03.000 thing to say, oh, you know, my mom 00:05:03.000 –> 00:05:05.000 you know, knew how to do this stuff. 00:05:05.000 –> 00:05:06.000 I know how to do that stuff. But, 00:05:06.000 –> 00:05:08.000 I mean, how do you go out and 00:05:08.000 –> 00:05:10.000 then just create this little lemon craze? And 00:05:10.000 –> 00:05:11.000 I know we could talk about that for 00:05:11.000 –> 00:05:14.000 hours, but it has become a brand that 00:05:14.000 –> 00:05:16.000 I think is, you know, in the athletic 00:05:16.000 –> 00:05:19.000 wear, obviously, but it’s also a a symbol, 00:05:19.000 –> 00:05:21.000 you know, the the kids want it. 00:05:21.000 –> 00:05:23.000 You know, moms want it, dads want it. 00:05:23.000 –> 00:05:25.000 Now, heck, my some of my boys, you 00:05:25.000 –> 00:05:27.000 know, wanna wear the t shirts and stuff. 00:05:27.000 –> 00:05:29.000 I mean, you’ve created this thing that’s that’s 00:05:29.000 –> 00:05:32.000 become a brand, a symbol. Right? And so 00:05:32.000 –> 00:05:34.000 how did that happen? Cause it doesn’t just 00:05:34.000 –> 00:05:34.000 happen overnight? 00:05:35.000 –> 00:05:38.000 Yeah. So you’re looking for the, moment, and 00:05:38.000 –> 00:05:39.000 then what to do with type of thing 00:05:39.000 –> 00:05:41.000 because of Yeah. Sense. 00:05:43.000 –> 00:05:43.000 When, 00:05:45.000 –> 00:05:47.000 so I was in the middle of this 00:05:47.000 –> 00:05:48.000 yoga Gilliland 00:05:48.000 –> 00:05:50.000 I was only like fifteen days into it. 00:05:50.000 –> 00:05:52.000 And I read an article in the newspaper 00:05:52.000 –> 00:05:54.000 where it said sixty percent of the graduates 00:05:54.000 –> 00:05:56.000 at a university for now, a woman 00:05:57.000 –> 00:05:59.000 And in nineteen ninety eight, that was a 00:05:59.000 –> 00:06:01.000 phenomenal number because when I went to university, 00:06:01.000 –> 00:06:03.000 it felt like twenty percent. 00:06:03.000 –> 00:06:05.000 Sure. Maybe because I couldn’t get any dates. 00:06:05.000 –> 00:06:07.000 It felt like twenty percent. 00:06:08.000 –> 00:06:11.000 Yeah. Right. So, it it really I mean, 00:06:11.000 –> 00:06:13.000 that was astounding to me. And it didn’t 00:06:13.000 –> 00:06:15.000 work in a lot of reading in Africa 00:06:15.000 –> 00:06:18.000 about the whole goal was to educate women 00:06:18.000 –> 00:06:19.000 because the 00:06:20.000 –> 00:06:22.000 the more educated women are than the fewer 00:06:22.000 –> 00:06:24.000 children they will have and the longer they’ll 00:06:24.000 –> 00:06:25.000 wait to have children. 00:06:25.000 –> 00:06:26.000 So I extrapolated 00:06:26.000 –> 00:06:28.000 out, and I went, oh my god, you 00:06:28.000 –> 00:06:31.000 know, for the first time ever we’re gonna 00:06:31.000 –> 00:06:32.000 end up with a brand new employee 00:06:33.000 –> 00:06:36.000 and a brand new consumer that’s consumer that’s 00:06:36.000 –> 00:06:37.000 never existed before. 00:06:37.000 –> 00:06:41.000 A highly educated university woman that now goes 00:06:41.000 –> 00:06:43.000 into the workforce and now suddenly 00:06:43.000 –> 00:06:46.000 isn’t leaving at the age of twenty four 00:06:46.000 –> 00:06:47.000 to have a Wilson 00:06:47.000 –> 00:06:50.000 And so they’re gonna wait till they’re thirty 00:06:50.000 –> 00:06:53.000 two. So that’s that’s what I extrapolated. So 00:06:53.000 –> 00:06:55.000 with that market then became the new Lululemon 00:06:56.000 –> 00:06:59.000 employee, and it him a customer that was, 00:06:59.000 –> 00:07:01.000 highly educated media savvy 00:07:02.000 –> 00:07:05.000 owned their own condo traveled with as was 00:07:05.000 –> 00:07:06.000 athletic, stylish, 00:07:06.000 –> 00:07:09.000 basically a lot of consumer spending involved. 00:07:11.000 –> 00:07:11.000 And so 00:07:12.000 –> 00:07:15.000 I went so That was there. And then 00:07:15.000 –> 00:07:18.000 also I could sense that in the nineties, 00:07:18.000 –> 00:07:20.000 there was a there was a lot of 00:07:20.000 –> 00:07:22.000 talk in the media about breast cancer for 00:07:23.000 –> 00:07:23.000 Gilliland 00:07:24.000 –> 00:07:25.000 I and I had sensed from being in 00:07:25.000 –> 00:07:27.000 the workforce and kinda and being the age 00:07:27.000 –> 00:07:28.000 I am that, 00:07:29.000 –> 00:07:31.000 prior to that, you know, woman who came 00:07:31.000 –> 00:07:31.000 into the workforce, 00:07:32.000 –> 00:07:34.000 were kinda emulating their fathers. 00:07:34.000 –> 00:07:36.000 And they were doing the three Martini lunches. 00:07:36.000 –> 00:07:38.000 They were smoking cigarettes 00:07:38.000 –> 00:07:40.000 because they thought that that’s what was successful. 00:07:41.000 –> 00:07:43.000 And I think, you know, when you combine 00:07:43.000 –> 00:07:44.000 that with the heavy dose of the pill 00:07:44.000 –> 00:07:47.000 at that time, I think it created, you 00:07:47.000 –> 00:07:47.000 know, the 00:07:48.000 –> 00:07:51.000 atmosphere for breast cancer at that time. So 00:07:51.000 –> 00:07:52.000 I think when when these, 00:07:54.000 –> 00:07:54.000 when these 00:07:55.000 –> 00:07:57.000 girls at work, twenty now gonna be twenty 00:07:57.000 –> 00:07:59.000 two to thirty two, which I call who 00:07:59.000 –> 00:08:00.000 I call super girls, 00:08:01.000 –> 00:08:04.000 had these power woman, mothers who were basically 00:08:05.000 –> 00:08:05.000 unhealthy, 00:08:06.000 –> 00:08:08.000 and these super girls just didn’t wanna live 00:08:08.000 –> 00:08:09.000 their life like that. 00:08:09.000 –> 00:08:12.000 And I think that yoga was something that 00:08:12.000 –> 00:08:12.000 was 00:08:13.000 –> 00:08:15.000 accessible. It was feminine. And what I mean, 00:08:15.000 –> 00:08:17.000 accessible, they could do at lunch hour. They 00:08:17.000 –> 00:08:19.000 could do it in the morning. Didn’t have 00:08:19.000 –> 00:08:20.000 to go to snow, you know, find the 00:08:20.000 –> 00:08:22.000 surf. You didn’t have to find the mountains. 00:08:23.000 –> 00:08:23.000 Yeah. And, 00:08:24.000 –> 00:08:26.000 and it was, yeah, so it was feminine, 00:08:26.000 –> 00:08:28.000 stylish, the whole works. And I think, 00:08:29.000 –> 00:08:31.000 when you combine that with I had a 00:08:31.000 –> 00:08:33.000 couple other ideas. Do you wanna hear them? 00:08:33.000 –> 00:08:34.000 Sure. Sure. 00:08:34.000 –> 00:08:36.000 Well, I call this I call this Supergirl 00:08:36.000 –> 00:08:39.000 Supergirls because that in the in the nineties, 00:08:40.000 –> 00:08:42.000 for the first time, you saw a girl 00:08:42.000 –> 00:08:43.000 in, 00:08:43.000 –> 00:08:45.000 with superheroes like cartoons. 00:08:46.000 –> 00:08:48.000 And so they they were wearing lycra, and 00:08:48.000 –> 00:08:50.000 they were equal in power to men. And 00:08:50.000 –> 00:08:54.000 I think that the supergirl mothers were wearing 00:08:54.000 –> 00:08:56.000 all the big power suits with the big 00:08:56.000 –> 00:08:58.000 shoulder pads looking very mannish, 00:08:58.000 –> 00:09:00.000 but who the girls were looking up to 00:09:00.000 –> 00:09:03.000 were these like lycra clad power superheroes on 00:09:03.000 –> 00:09:04.000 TV. 00:09:04.000 –> 00:09:05.000 So 00:09:05.000 –> 00:09:06.000 I also think that, 00:09:07.000 –> 00:09:10.000 in the nineties are, you had amazing the 00:09:10.000 –> 00:09:11.000 public divorces 00:09:11.000 –> 00:09:12.000 peaked. 00:09:12.000 –> 00:09:14.000 And I think you had, 00:09:15.000 –> 00:09:17.000 fathers who didn’t ever knew what to do 00:09:17.000 –> 00:09:18.000 with they with their daughters. 00:09:19.000 –> 00:09:23.000 Right. They became baseball coaches, soccer coaches, and 00:09:23.000 –> 00:09:25.000 athletic coaches. And so I think these girls 00:09:25.000 –> 00:09:28.000 became exceedingly athletic And, 00:09:29.000 –> 00:09:32.000 and I think that the, you know, basically, 00:09:32.000 –> 00:09:34.000 they those all those things kinda combine together 00:09:35.000 –> 00:09:38.000 provided the the perfect template for this new 00:09:38.000 –> 00:09:39.000 market and this new sport. 00:09:41.000 –> 00:09:43.000 So do you want me I am a 00:09:43.000 –> 00:09:45.000 pause there for a second. I’m just thinking 00:09:45.000 –> 00:09:46.000 in my mind about it it seems like 00:09:46.000 –> 00:09:48.000 you are a very deep thinker. Right? I 00:09:48.000 –> 00:09:50.000 mean, you keep think I think this. I 00:09:50.000 –> 00:09:52.000 think that I mean, you’re tying the kinda 00:09:52.000 –> 00:09:55.000 the comic wonder woman type person to the 00:09:55.000 –> 00:09:56.000 business woman today, 00:09:57.000 –> 00:09:59.000 and and you bring that together into this 00:09:59.000 –> 00:10:01.000 brand. Right? So when when you think when 00:10:01.000 –> 00:10:03.000 you say, I think. Are you a thinker? 00:10:03.000 –> 00:10:05.000 Are you sitting around in a room thinking 00:10:05.000 –> 00:10:06.000 all day? What are you doing? 00:10:07.000 –> 00:10:09.000 I’m I’m probably your reader. 00:10:09.000 –> 00:10:12.000 Okay. Phenomenal amount and all those have. I 00:10:12.000 –> 00:10:12.000 and I 00:10:13.000 –> 00:10:15.000 where’d that come from? I don’t know, but 00:10:15.000 –> 00:10:16.000 it’s 00:10:17.000 –> 00:10:19.000 You know, I would I’d read every magazine, 00:10:19.000 –> 00:10:21.000 three or four newspapers a day. 00:10:23.000 –> 00:10:25.000 I very rarely watch TV when I was 00:10:25.000 –> 00:10:26.000 young. 00:10:27.000 –> 00:10:29.000 And even to today except for Netflix is 00:10:29.000 –> 00:10:31.000 kinda taking a little bit. 00:10:32.000 –> 00:10:34.000 And I think that I just lose all 00:10:34.000 –> 00:10:34.000 extrapolated. 00:10:35.000 –> 00:10:38.000 I was extrapolating out ideas, and I was, 00:10:38.000 –> 00:10:41.000 meshing two different ideas together. 00:10:42.000 –> 00:10:44.000 And basically, what I could see three things 00:10:44.000 –> 00:10:46.000 happen very, very quickly. I would jump on 00:10:46.000 –> 00:10:48.000 it, which is kinda what I didn’t surf 00:10:48.000 –> 00:10:50.000 skate snowboard, and then again, in yoga. 00:10:51.000 –> 00:10:53.000 So I would have seen, I, the first 00:10:53.000 –> 00:10:55.000 yoga class I would have had would have 00:10:55.000 –> 00:10:57.000 had a little poster on a telephone, post 00:10:57.000 –> 00:10:59.000 a little rip off telephone. Do you know 00:10:59.000 –> 00:11:01.000 that type of thing? And then maybe a 00:11:01.000 –> 00:11:03.000 couple days later, I would have heard two 00:11:03.000 –> 00:11:04.000 people talk 00:11:04.000 –> 00:11:06.000 in the coffee shop about yoga. 00:11:07.000 –> 00:11:08.000 And then I would have read an article 00:11:08.000 –> 00:11:10.000 about yoga in the newspaper 00:11:10.000 –> 00:11:12.000 or something, you know, that I went, and 00:11:12.000 –> 00:11:13.000 I’d go, oh my god. Like, I’ve I’ve 00:11:13.000 –> 00:11:17.000 never never, like, seen anything about yoga. And 00:11:17.000 –> 00:11:19.000 now three things in one week, like, 00:11:20.000 –> 00:11:22.000 That’s when an entrepreneur is someone who has 00:11:22.000 –> 00:11:25.000 an idea jumps on it. And then once 00:11:25.000 –> 00:11:27.000 once that three things happen, I mean, I 00:11:27.000 –> 00:11:29.000 can My mind immediately goes out twenty years. 00:11:30.000 –> 00:11:32.000 And it goes now. Chip is something that 00:11:32.000 –> 00:11:34.000 I should do or not do. And, 00:11:35.000 –> 00:11:36.000 At that time in my life, I could 00:11:36.000 –> 00:11:37.000 definitely have, 00:11:38.000 –> 00:11:41.000 I’ve done nothing. I had sold my my 00:11:41.000 –> 00:11:43.000 first company, and when I mean nothing, that 00:11:43.000 –> 00:11:44.000 means I’d have to job as a Brett 00:11:45.000 –> 00:11:47.000 at Starbucks to, you know, but I could’ve 00:11:47.000 –> 00:11:49.000 paid off a house and bought a car 00:11:49.000 –> 00:11:51.000 and sent my kids to, to school. So, 00:11:52.000 –> 00:11:54.000 But, you know, they decided to jump back 00:11:54.000 –> 00:11:57.000 in. The idea would do good. Yeah. So 00:11:57.000 –> 00:12:00.000 talk about the the success of lululemon, but 00:12:00.000 –> 00:12:01.000 on the flip side of that, we’re gonna 00:12:01.000 –> 00:12:02.000 I would like to talk about what’s what’s 00:12:02.000 –> 00:12:04.000 some of the stuff that maybe brought you 00:12:04.000 –> 00:12:05.000 to your needs or some of your failures 00:12:05.000 –> 00:12:07.000 that you publicly shared that, 00:12:07.000 –> 00:12:09.000 you know, so many of us, I think 00:12:09.000 –> 00:12:10.000 we look at people like you and we 00:12:10.000 –> 00:12:12.000 say, oh, god. Here’s this guy that had 00:12:12.000 –> 00:12:15.000 this, you know, meteoric rise to success, but 00:12:15.000 –> 00:12:17.000 clearly it wasn’t that. And and so what 00:12:17.000 –> 00:12:18.000 are some of those failures that as a 00:12:18.000 –> 00:12:22.000 newer lululemon founder that you were bumping into, 00:12:22.000 –> 00:12:23.000 that that were really tough. 00:12:24.000 –> 00:12:25.000 Well, yeah. 00:12:26.000 –> 00:12:28.000 Even before I see that, I think, to 00:12:28.000 –> 00:12:30.000 say twenty years, I had this company called 00:12:30.000 –> 00:12:33.000 the West Beach surf company, Gilliland 00:12:33.000 –> 00:12:35.000 it didn’t make any money. So it was 00:12:35.000 –> 00:12:37.000 every year, I thought it would do better. 00:12:37.000 –> 00:12:38.000 Every year, I thought it would do better 00:12:38.000 –> 00:12:39.000 every year. 00:12:40.000 –> 00:12:40.000 And, 00:12:40.000 –> 00:12:42.000 at the end of the day, I had 00:12:42.000 –> 00:12:43.000 these two 00:12:46.000 –> 00:12:48.000 two retail stores of our own. We made 00:12:48.000 –> 00:12:50.000 our own clothing designed and put it in 00:12:50.000 –> 00:12:52.000 our stores And these two stores made a 00:12:52.000 –> 00:12:54.000 million dollars a year, and these two and 00:12:54.000 –> 00:12:57.000 these mid this international wholesale business we had 00:12:57.000 –> 00:12:58.000 lost a million dollars a year. 00:12:59.000 –> 00:13:01.000 So what I’m really getting at there is 00:13:01.000 –> 00:13:03.000 that there was, like, twenty years of learning. 00:13:03.000 –> 00:13:05.000 And then to be able to sell that 00:13:05.000 –> 00:13:08.000 and sit back and go, okay. What didn’t 00:13:08.000 –> 00:13:10.000 work about that and what did work about 00:13:10.000 –> 00:13:12.000 it? So what did work about it is 00:13:12.000 –> 00:13:14.000 the vertical retailer, get getting rid of the 00:13:14.000 –> 00:13:15.000 wholesaler. 00:13:16.000 –> 00:13:19.000 Now almost everybody gets into wholesale because you 00:13:19.000 –> 00:13:21.000 can make a few samples, show it to 00:13:21.000 –> 00:13:22.000 a lot of people, get a lot of 00:13:22.000 –> 00:13:25.000 orders, and then go to a manufacturer, get 00:13:25.000 –> 00:13:26.000 it done. But then you have to then 00:13:26.000 –> 00:13:29.000 there’s a big, big middle man in between 00:13:29.000 –> 00:13:31.000 that’s taking a lot of the profit. 00:13:31.000 –> 00:13:32.000 So 00:13:33.000 –> 00:13:35.000 I’m I’m getting around to your question. Oh, 00:13:35.000 –> 00:13:38.000 this is great. But it’s it’s it was 00:13:38.000 –> 00:13:39.000 a matter of 00:13:39.000 –> 00:13:41.000 I had to get to five stores. 00:13:42.000 –> 00:13:44.000 In order to get economy of scale production 00:13:45.000 –> 00:13:47.000 in order to get my cost down on 00:13:47.000 –> 00:13:49.000 my product to make any product. 00:13:49.000 –> 00:13:51.000 And when you come out with a brand 00:13:51.000 –> 00:13:53.000 new brand and a net brand new product 00:13:54.000 –> 00:13:56.000 with no marketing dollars, 00:13:56.000 –> 00:13:58.000 zero, and none, 00:13:58.000 –> 00:13:59.000 then 00:13:59.000 –> 00:14:00.000 then that’s a struggle. 00:14:01.000 –> 00:14:03.000 And that’s what every almost every entrepreneur that 00:14:03.000 –> 00:14:05.000 goes into anything that needs mass production, 00:14:06.000 –> 00:14:07.000 goes through. 00:14:07.000 –> 00:14:08.000 So 00:14:08.000 –> 00:14:10.000 I borrowed I bought a house. I bought 00:14:10.000 –> 00:14:12.000 a house for about half a million dollars 00:14:12.000 –> 00:14:15.000 in nineteen ninety eight. I brought two hundred 00:14:15.000 –> 00:14:17.000 million two hundred thousand on it. 00:14:17.000 –> 00:14:19.000 Got through about a year, 00:14:19.000 –> 00:14:22.000 borrowed another two hundred thousand dollars on it. 00:14:22.000 –> 00:14:22.000 And, 00:14:24.000 –> 00:14:26.000 and then, and then that’s it. Right? And 00:14:26.000 –> 00:14:28.000 then I ran out of that And then 00:14:28.000 –> 00:14:30.000 I had done some wholesale because I had 00:14:30.000 –> 00:14:32.000 to do wholesale in order to get my 00:14:32.000 –> 00:14:34.000 economy of scale numbers up, that company went 00:14:34.000 –> 00:14:35.000 bankrupt. 00:14:36.000 –> 00:14:37.000 And so now I didn’t have enough money 00:14:37.000 –> 00:14:38.000 to pay my employees. 00:14:39.000 –> 00:14:40.000 And, 00:14:40.000 –> 00:14:42.000 so I got a job, 00:14:43.000 –> 00:14:45.000 West Beach moved back from Portland back to 00:14:45.000 –> 00:14:47.000 Vancouver, and they offered me my job to 00:14:47.000 –> 00:14:49.000 be CEO. So I took that job in 00:14:49.000 –> 00:14:51.000 order to fund Lou Gilliland 00:14:51.000 –> 00:14:53.000 then we ran out of that money. 00:14:53.000 –> 00:14:55.000 And then I if I hadn’t and then 00:14:55.000 –> 00:14:58.000 that Christmas, if I hadn’t got fired from 00:14:58.000 –> 00:15:00.000 West Beach, because they con they really combine 00:15:00.000 –> 00:15:03.000 SIMs skateboards in West Beach, our West Beach, 00:15:04.000 –> 00:15:06.000 snowboard together, and so that CEO took over. 00:15:06.000 –> 00:15:09.000 So I got a fifty thousand dollar severance. 00:15:09.000 –> 00:15:11.000 If it wasn’t for that fifty Little little 00:15:11.000 –> 00:15:12.000 grading room. 00:15:13.000 –> 00:15:14.000 It never would have happened. 00:15:15.000 –> 00:15:16.000 So there was a bunch of things in 00:15:16.000 –> 00:15:17.000 there that, 00:15:18.000 –> 00:15:20.000 and actually another thing that happened is that 00:15:20.000 –> 00:15:23.000 the Vancouver Housing prices were going up so 00:15:23.000 –> 00:15:23.000 fast. 00:15:24.000 –> 00:15:26.000 That I was able actually to take another 00:15:26.000 –> 00:15:26.000 hundred thousand, 00:15:27.000 –> 00:15:29.000 you know, at that point. Right. So there 00:15:29.000 –> 00:15:31.000 it was I was mortgaged to the Wilson, 00:15:31.000 –> 00:15:33.000 and had everything in this business, and it 00:15:33.000 –> 00:15:35.000 was either gonna work or I was in 00:15:35.000 –> 00:15:36.000 a lot of trouble. 00:15:37.000 –> 00:15:40.000 Yeah. Or and homeless. Right? So it’s but 00:15:40.000 –> 00:15:41.000 talk about that because there’s a lot of 00:15:41.000 –> 00:15:43.000 learning even just in that is a lot 00:15:43.000 –> 00:15:45.000 of people are are listening this. Right? They 00:15:45.000 –> 00:15:46.000 may be driving on the road. They may 00:15:46.000 –> 00:15:48.000 be in their and they’re not happy. They’ve 00:15:48.000 –> 00:15:51.000 got this great idea, this vision that’s twenty 00:15:51.000 –> 00:15:52.000 years long, 00:15:52.000 –> 00:15:54.000 but a lot of people are scared to 00:15:54.000 –> 00:15:55.000 go take 00:15:55.000 –> 00:15:57.000 three loans off their house, right, and going 00:15:57.000 –> 00:15:59.000 to Brett. And as you would say, push 00:15:59.000 –> 00:16:00.000 all the chips in. Right? A lot of 00:16:00.000 –> 00:16:01.000 people are scared to do that. So what 00:16:01.000 –> 00:16:03.000 was it about you that was different? Do 00:16:03.000 –> 00:16:03.000 you think? 00:16:04.000 –> 00:16:06.000 Well, I think for me, because I’d seen 00:16:06.000 –> 00:16:08.000 it three times before in the search gauge 00:16:08.000 –> 00:16:10.000 somewhere business, I I had an idea of 00:16:10.000 –> 00:16:13.000 where was going. I also had f evidence 00:16:13.000 –> 00:16:17.000 of this new business, this new business model 00:16:17.000 –> 00:16:18.000 of being vertical and not wholesale. 00:16:19.000 –> 00:16:21.000 I could also sense that whoever got into 00:16:21.000 –> 00:16:24.000 a lululemon product, you could see in their 00:16:24.000 –> 00:16:27.000 eyes. You could see how they feel. They 00:16:27.000 –> 00:16:29.000 when they bought the the clothing, they just 00:16:29.000 –> 00:16:31.000 didn’t buy one thing. They were buying three 00:16:31.000 –> 00:16:31.000 things. 00:16:32.000 –> 00:16:32.000 And 00:16:33.000 –> 00:16:34.000 it it wasn’t, 00:16:37.000 –> 00:16:38.000 It was just like I had to have 00:16:38.000 –> 00:16:40.000 faith because I knew I had the right 00:16:40.000 –> 00:16:43.000 product at the right time for the right 00:16:43.000 –> 00:16:44.000 market. And, 00:16:44.000 –> 00:16:47.000 and then I had to let myself, I 00:16:47.000 –> 00:16:48.000 wanted to let word-of-mouth 00:16:48.000 –> 00:16:49.000 make it work. 00:16:50.000 –> 00:16:51.000 And, 00:16:51.000 –> 00:16:53.000 anyway, but you’re getting back to the people 00:16:53.000 –> 00:16:55.000 that are sitting on the freeway listening to 00:16:55.000 –> 00:16:58.000 it. I think there’s two things for me, 00:16:58.000 –> 00:17:00.000 and that is if I was sitting on 00:17:00.000 –> 00:17:02.000 my deathbed and I didn’t do it, would 00:17:02.000 –> 00:17:04.000 I always be regretting it? I only have 00:17:04.000 –> 00:17:05.000 life to live. 00:17:05.000 –> 00:17:06.000 And 00:17:06.000 –> 00:17:08.000 is it a life worth living? 00:17:09.000 –> 00:17:10.000 And I think the other thing on the 00:17:10.000 –> 00:17:12.000 other side I look at, which is quite 00:17:12.000 –> 00:17:15.000 recent, would my twelve year old self be 00:17:15.000 –> 00:17:16.000 proud of me today? 00:17:17.000 –> 00:17:20.000 And and that really is an interesting thought 00:17:20.000 –> 00:17:21.000 because it goes, 00:17:21.000 –> 00:17:24.000 you know, like, did I did I They 00:17:24.000 –> 00:17:25.000 play in life of fear and do they 00:17:25.000 –> 00:17:27.000 live a life of possibility. 00:17:29.000 –> 00:17:30.000 She’s writing that down. Would my twelve year 00:17:30.000 –> 00:17:32.000 old self be proud of me today? That’s 00:17:32.000 –> 00:17:34.000 that’s phenomenal. Gilliland 00:17:34.000 –> 00:17:36.000 I think too, it’s it has become this, 00:17:36.000 –> 00:17:39.000 like, luxury brand. Right? It it’s whether you 00:17:39.000 –> 00:17:41.000 have your iPhone and a lululemon 00:17:42.000 –> 00:17:44.000 pants and your you know, Louis Vuitton purse, 00:17:44.000 –> 00:17:46.000 right, for the women, you know, in the 00:17:46.000 –> 00:17:48.000 world. And and it’s but how does that 00:17:48.000 –> 00:17:50.000 happen to win at the time? I guess 00:17:50.000 –> 00:17:52.000 it really wasn’t a lot of competition, but 00:17:52.000 –> 00:17:54.000 you’re still able now to go out and 00:17:54.000 –> 00:17:56.000 sell a hundred and twenty dollar pair of 00:17:56.000 –> 00:17:57.000 pants in that world, right, a pair of 00:17:57.000 –> 00:17:59.000 yoga pants when everybody else wants to charge 00:17:59.000 –> 00:18:01.000 fifty bucks. I mean, how do you get 00:18:01.000 –> 00:18:01.000 away with that? 00:18:02.000 –> 00:18:03.000 Well, because, 00:18:04.000 –> 00:18:06.000 people are under the perception that it’s the 00:18:06.000 –> 00:18:07.000 same product. 00:18:08.000 –> 00:18:09.000 Yeah. It’s not. At the end of the 00:18:09.000 –> 00:18:10.000 day, 00:18:11.000 –> 00:18:12.000 The idea 00:18:13.000 –> 00:18:15.000 was to make a better quality product at 00:18:15.000 –> 00:18:17.000 a better price than the competition. 00:18:18.000 –> 00:18:20.000 The fact is is the competition can’t make 00:18:20.000 –> 00:18:22.000 a better product than the them. And the 00:18:22.000 –> 00:18:24.000 reason is is because Lu Lemma’s vertical 00:18:25.000 –> 00:18:28.000 doesn’t have to doesn’t have any wholesale. So 00:18:28.000 –> 00:18:30.000 it can make because it it only sells 00:18:30.000 –> 00:18:32.000 to itself. It doesn’t have to have the 00:18:32.000 –> 00:18:33.000 same, 00:18:36.000 –> 00:18:36.000 markups. 00:18:37.000 –> 00:18:38.000 So what am I saying there? 00:18:40.000 –> 00:18:43.000 So what what ends up, because Lululemon can 00:18:43.000 –> 00:18:44.000 make a better quality product at a better 00:18:44.000 –> 00:18:47.000 price, it’s goods are made out of Wilson. 00:18:47.000 –> 00:18:50.000 Not polyester. So polyester stinks, 00:18:50.000 –> 00:18:51.000 and polyester 00:18:51.000 –> 00:18:54.000 doesn’t feel the same way that nylon does. 00:18:54.000 –> 00:18:56.000 It doesn’t it doesn’t combine with the lycra 00:18:56.000 –> 00:18:57.000 heart. 00:18:57.000 –> 00:18:58.000 Or the, 00:18:59.000 –> 00:19:00.000 or the technical 00:19:01.000 –> 00:19:04.000 properties that we can put inside fibers can 00:19:04.000 –> 00:19:06.000 go inside nylon so much better than polyester. 00:19:07.000 –> 00:19:09.000 So the, you know, the anti stain anti 00:19:09.000 –> 00:19:10.000 wicking, 00:19:11.000 –> 00:19:12.000 the breathability, 00:19:13.000 –> 00:19:15.000 it’s just an entirely different product. 00:19:15.000 –> 00:19:16.000 But 00:19:16.000 –> 00:19:18.000 you can’t really flu lemon is was set 00:19:18.000 –> 00:19:21.000 up never to kinda like be a raw 00:19:21.000 –> 00:19:24.000 raw about itself. You know, so it doesn’t 00:19:24.000 –> 00:19:25.000 have to be We put all our money 00:19:25.000 –> 00:19:27.000 into training and development of people and the 00:19:27.000 –> 00:19:30.000 quality of the product, and we let people 00:19:30.000 –> 00:19:32.000 talk for the for it for the product. 00:19:32.000 –> 00:19:34.000 While you’re talking about that, I know personal 00:19:34.000 –> 00:19:36.000 development was a big deal for you personally, 00:19:36.000 –> 00:19:37.000 but also was a really big deal for 00:19:37.000 –> 00:19:39.000 your employees. So talk about that and what 00:19:39.000 –> 00:19:41.000 role that played in the company. 00:19:42.000 –> 00:19:45.000 Well, I was selfish and that I when 00:19:45.000 –> 00:19:47.000 I started Lou Lem and I just decided 00:19:47.000 –> 00:19:48.000 I never wanted to be with anybody, I 00:19:48.000 –> 00:19:51.000 didn’t who wasn’t phenomenal Wilson Brett, and I 00:19:51.000 –> 00:19:52.000 wanted to go to work with every day. 00:19:52.000 –> 00:19:54.000 That’s where I spent all my time. 00:19:54.000 –> 00:19:55.000 So 00:19:55.000 –> 00:19:57.000 so from that point of view, I just 00:19:57.000 –> 00:19:58.000 want people to know that it was a 00:19:58.000 –> 00:19:59.000 selfish thing, 00:20:00.000 –> 00:20:00.000 but And, 00:20:01.000 –> 00:20:03.000 but I also knew that 00:20:04.000 –> 00:20:06.000 that suddenly you had all these women that 00:20:06.000 –> 00:20:08.000 were out of the universe see. And no 00:20:08.000 –> 00:20:10.000 and I think I was the only person 00:20:10.000 –> 00:20:13.000 that could really see that they were gonna 00:20:13.000 –> 00:20:15.000 be around for at least eight years, nine 00:20:15.000 –> 00:20:17.000 years before they had before they had a 00:20:17.000 –> 00:20:18.000 family. 00:20:18.000 –> 00:20:21.000 So they were really worth investing in. And 00:20:21.000 –> 00:20:24.000 I gotta get no other company was investing 00:20:24.000 –> 00:20:26.000 in women at that time. It just it 00:20:26.000 –> 00:20:28.000 was just no return on it. 00:20:28.000 –> 00:20:29.000 So 00:20:29.000 –> 00:20:32.000 so to be so I think the woman 00:20:32.000 –> 00:20:34.000 that came to Lou, Gilliland, like, they were 00:20:34.000 –> 00:20:37.000 ready for it. They wanted something. And because, 00:20:39.000 –> 00:20:42.000 personal development at that time was very unmasked 00:20:42.000 –> 00:20:44.000 masculine, but very feminine. I think Chip is 00:20:44.000 –> 00:20:46.000 the other thing that made Lou lemon work, 00:20:46.000 –> 00:20:49.000 and that woman were really willing to take 00:20:49.000 –> 00:20:50.000 on, like, 00:20:51.000 –> 00:20:53.000 who am I and how am I how 00:20:53.000 –> 00:20:54.000 am I the most effective? 00:20:54.000 –> 00:20:56.000 How do I communicate? 00:20:57.000 –> 00:20:58.000 When, you know, what is responsibility? 00:20:59.000 –> 00:21:00.000 What is integrity? 00:21:00.000 –> 00:21:02.000 You know, these things that I think men 00:21:02.000 –> 00:21:04.000 were masking, but women were really willing to 00:21:04.000 –> 00:21:06.000 face up to. So 00:21:07.000 –> 00:21:09.000 our whole program then was set up around 00:21:09.000 –> 00:21:10.000 those concepts, 00:21:11.000 –> 00:21:11.000 integrity 00:21:12.000 –> 00:21:13.000 responsibility, 00:21:13.000 –> 00:21:15.000 and, which everyone’s 00:21:15.000 –> 00:21:18.000 everyone says that. Right? But here’s Here’s the 00:21:18.000 –> 00:21:19.000 thing about integrity. 00:21:21.000 –> 00:21:23.000 And everyone says they have integrity, 00:21:23.000 –> 00:21:25.000 but inside a company, if everyone has a 00:21:25.000 –> 00:21:28.000 different definition of integrity, And in fact, there 00:21:28.000 –> 00:21:29.000 is no integrity. 00:21:31.000 –> 00:21:33.000 So the company has to have one definition 00:21:33.000 –> 00:21:37.000 of integrity, which then is then everyone knows 00:21:37.000 –> 00:21:37.000 what it is. 00:21:38.000 –> 00:21:40.000 So out of there are the four, 00:21:40.000 –> 00:21:43.000 platforms that we used, and I would suggest 00:21:43.000 –> 00:21:45.000 this any entrepreneur, it doesn’t have to be 00:21:45.000 –> 00:21:47.000 the ones that I set out. 00:21:47.000 –> 00:21:49.000 When we so ones we use were seven 00:21:49.000 –> 00:21:51.000 habits of highly effective people, 00:21:51.000 –> 00:21:53.000 the book Good to Great, which I think 00:21:53.000 –> 00:21:55.000 is is Chip book ever. 00:21:56.000 –> 00:21:58.000 The psychology of achievement by Brian Tracy, 00:21:59.000 –> 00:22:00.000 And inside of that is an hour of 00:22:00.000 –> 00:22:02.000 the psychology of why people do and do 00:22:02.000 –> 00:22:04.000 not goal set. 00:22:04.000 –> 00:22:07.000 And then the landmark form course, which really 00:22:07.000 –> 00:22:07.000 sets 00:22:08.000 –> 00:22:09.000 What is responsibility? 00:22:09.000 –> 00:22:12.000 What is integrity? And how do people? What’s 00:22:12.000 –> 00:22:15.000 the psychology about? How and why people communicate? 00:22:15.000 –> 00:22:16.000 So you did that. So you had them 00:22:16.000 –> 00:22:18.000 read those, those four books or go through 00:22:18.000 –> 00:22:20.000 those programs. And then what was what was 00:22:20.000 –> 00:22:23.000 the the accountability to that? So, yeah, yeah, 00:22:23.000 –> 00:22:25.000 I read it, or is it Now now 00:22:25.000 –> 00:22:26.000 there’s a, you know, an hour meeting to 00:22:26.000 –> 00:22:28.000 talk about the book. What was that like? 00:22:29.000 –> 00:22:29.000 Yeah. 00:22:30.000 –> 00:22:30.000 So 00:22:30.000 –> 00:22:32.000 one, two things. One, we set up a 00:22:32.000 –> 00:22:33.000 linguistic abstractions. 00:22:33.000 –> 00:22:36.000 We had about thirty terms and definitions that 00:22:36.000 –> 00:22:38.000 that came out of these books that we 00:22:38.000 –> 00:22:40.000 use as our platform for communication. 00:22:42.000 –> 00:22:43.000 The other thing we did is that 00:22:44.000 –> 00:22:47.000 And Chip is this is actually the fascinating 00:22:47.000 –> 00:22:47.000 part. 00:22:48.000 –> 00:22:50.000 So we were so big on goal setting. 00:22:50.000 –> 00:22:53.000 So In a goal then, a goal is 00:22:53.000 –> 00:22:55.000 only a differentiates from a vision because a 00:22:55.000 –> 00:22:57.000 goal has is quantifiable 00:22:57.000 –> 00:22:58.000 with a by windy. 00:22:59.000 –> 00:23:00.000 So 00:23:00.000 –> 00:23:03.000 I’m gonna take something pretty simple. So 00:23:03.000 –> 00:23:05.000 I’m sitting there. I’m two hundred and forty 00:23:05.000 –> 00:23:07.000 two pounds, and I go, okay. 00:23:08.000 –> 00:23:11.000 By next December thirty first two thousand and 00:23:11.000 –> 00:23:11.000 twenty, 00:23:12.000 –> 00:23:15.000 I am two hundred and thirty pounds. Okay. 00:23:15.000 –> 00:23:16.000 That’s a goal. Quantifiable 00:23:16.000 –> 00:23:18.000 with the buy win date. It could be 00:23:18.000 –> 00:23:21.000 things like I will take my family to 00:23:21.000 –> 00:23:22.000 Croatia 00:23:22.000 –> 00:23:23.000 for seven days 00:23:23.000 –> 00:23:26.000 sometime next, you know, in the year 02:20, 00:23:26.000 –> 00:23:27.000 something like that. Yep. 00:23:27.000 –> 00:23:30.000 We had them split between health, business, and, 00:23:31.000 –> 00:23:32.000 and personal. Now, interesting thing 00:23:33.000 –> 00:23:33.000 about 00:23:35.000 –> 00:23:37.000 that I’ve discovered about goal setting and it 00:23:37.000 –> 00:23:40.000 really came from the landmark about creating, 00:23:41.000 –> 00:23:43.000 our present from the future, not from the 00:23:43.000 –> 00:23:44.000 past. 00:23:45.000 –> 00:23:47.000 So I found that even I was setting 00:23:47.000 –> 00:23:49.000 my goals based on the past. So I’m 00:23:49.000 –> 00:23:51.000 two hundred and forty two pounds, and I 00:23:51.000 –> 00:23:53.000 wanna be two hundred and thirty based on 00:23:53.000 –> 00:23:55.000 being two hundred and forty two pounds. 00:23:56.000 –> 00:23:57.000 But if I was to wake up in 00:23:57.000 –> 00:23:59.000 the hospital with amnesia and I had no 00:23:59.000 –> 00:24:02.000 idea what how much I weighed or or 00:24:02.000 –> 00:24:03.000 anything, 00:24:03.000 –> 00:24:06.000 and I had no past history at all. 00:24:06.000 –> 00:24:08.000 And I went and researched what it six 00:24:08.000 –> 00:24:11.000 foot three, sixty four year old man, 00:24:11.000 –> 00:24:13.000 should weigh, you know, it would say two 00:24:13.000 –> 00:24:14.000 hundred and eight pounds. 00:24:15.000 –> 00:24:17.000 So you can see the difference in goal 00:24:17.000 –> 00:24:20.000 setting between setting goals from a unknown future 00:24:20.000 –> 00:24:23.000 as opposed to, a constrained past. 00:24:23.000 –> 00:24:26.000 And the difference would have been, what, twelve 00:24:26.000 –> 00:24:26.000 pounds. 00:24:27.000 –> 00:24:29.000 And that would have would have been a 00:24:29.000 –> 00:24:31.000 massive difference. But, and I only use that 00:24:31.000 –> 00:24:33.000 because it’s easy numbers to use. 00:24:34.000 –> 00:24:36.000 But when people think about, you know, their 00:24:36.000 –> 00:24:38.000 career, how much money they wanna make, or 00:24:38.000 –> 00:24:40.000 how, how much time they wanna put into 00:24:40.000 –> 00:24:43.000 loving their, their, their spouse, or How much 00:24:43.000 –> 00:24:45.000 time they wanna spend with their children, these 00:24:45.000 –> 00:24:48.000 those that twelve pounds is ten percent, which 00:24:48.000 –> 00:24:49.000 is what makes things work for, don’t work 00:24:49.000 –> 00:24:51.000 in line. Yeah. That’s the game changer. Isn’t 00:24:51.000 –> 00:24:53.000 it? So how did you drive that in 00:24:53.000 –> 00:24:55.000 your culture? I mean, what you personally, I 00:24:55.000 –> 00:24:57.000 know, obviously, as the the founder, CEO, the 00:24:57.000 –> 00:25:00.000 leader, the everything of that company early on, 00:25:00.000 –> 00:25:02.000 How did you personally drive culture? 00:25:03.000 –> 00:25:04.000 Well, 00:25:05.000 –> 00:25:08.000 I’ve I actually once I set it the 00:25:08.000 –> 00:25:10.000 template up, as I said, about so many 00:25:10.000 –> 00:25:12.000 things at Lululemon, I think I 00:25:12.000 –> 00:25:14.000 I set a template up, and then we 00:25:14.000 –> 00:25:17.000 just had these amazing people that just took 00:25:17.000 –> 00:25:18.000 it and ran 00:25:19.000 –> 00:25:21.000 I’m kind of an idea guy. I’m not 00:25:21.000 –> 00:25:23.000 a structural Wilson, and, 00:25:24.000 –> 00:25:24.000 but 00:25:25.000 –> 00:25:26.000 I think that 00:25:26.000 –> 00:25:29.000 There was something in these goals that had 00:25:29.000 –> 00:25:31.000 people’s lives really worked for them. And, of 00:25:31.000 –> 00:25:32.000 course, 00:25:32.000 –> 00:25:34.000 Lou lemon, not only because of the product 00:25:34.000 –> 00:25:36.000 and the business model, but because of the 00:25:36.000 –> 00:25:38.000 type of people we have ended up making 00:25:38.000 –> 00:25:40.000 so much money. It was almost a self, 00:25:41.000 –> 00:25:43.000 what do they call that? A self, 00:25:43.000 –> 00:25:46.000 prophecy. Prophecy. Yeah. Yeah. You know, it’s gonna 00:25:46.000 –> 00:25:47.000 happen. 00:25:47.000 –> 00:25:50.000 But we had a template for goal setting, 00:25:51.000 –> 00:25:53.000 in eighteen goals. So we set goals for 00:25:53.000 –> 00:25:55.000 First off, you said a vision for your 00:25:55.000 –> 00:25:58.000 life, like ten years out. So mine would 00:25:58.000 –> 00:26:00.000 have been, you know, mine was like twenty 00:26:00.000 –> 00:26:01.000 or thirty years out. It was I’m gonna 00:26:01.000 –> 00:26:04.000 be sitting around a table at Thanksgiving with 00:26:04.000 –> 00:26:06.000 my children, grandchildren, and I’m gonna they’re all 00:26:06.000 –> 00:26:08.000 gonna be laughing at me because I’m old 00:26:08.000 –> 00:26:10.000 and crazy. You know? I mean, if that 00:26:10.000 –> 00:26:12.000 happens that, you know, at at 00:26:12.000 –> 00:26:14.000 eighty five or something, then I’m gonna be 00:26:14.000 –> 00:26:16.000 a happy man. Right? Yes. So when I 00:26:16.000 –> 00:26:18.000 start working my goals back from there, so 00:26:18.000 –> 00:26:19.000 What are the ten year goals I have 00:26:19.000 –> 00:26:21.000 to have? What are that five year goals 00:26:21.000 –> 00:26:23.000 and what are the one year goals? And 00:26:23.000 –> 00:26:24.000 when you start at the top of the 00:26:24.000 –> 00:26:26.000 vision, you work back that it makes it 00:26:26.000 –> 00:26:28.000 pretty easy to do one year goals. Seeing 00:26:28.000 –> 00:26:30.000 where you have to get in the five 00:26:30.000 –> 00:26:32.000 and ten. Yep. Yeah. I don’t disagree with 00:26:32.000 –> 00:26:33.000 that. And I think, and and I’ll just 00:26:33.000 –> 00:26:35.000 give you my concept if if and give 00:26:35.000 –> 00:26:37.000 me your feedback on Chip, but one of 00:26:37.000 –> 00:26:38.000 them is I call it Focus ninety. So 00:26:38.000 –> 00:26:40.000 when I walk in my office door every 00:26:40.000 –> 00:26:43.000 day, I Brett my briefcase down, I get 00:26:43.000 –> 00:26:45.000 my water, I know the things I gotta 00:26:45.000 –> 00:26:47.000 do. I got four things I gotta do 00:26:47.000 –> 00:26:49.000 the first ninety minutes of every day. And 00:26:49.000 –> 00:26:51.000 if I can win that moment, I’ll win 00:26:51.000 –> 00:26:52.000 the rest of the day. Right? And then 00:26:52.000 –> 00:26:54.000 But my ten year goal, my five year 00:26:54.000 –> 00:26:57.000 goal, my one year goal, and my ninety 00:26:57.000 –> 00:26:58.000 day goals are all written on that same 00:26:58.000 –> 00:27:00.000 piece of paper, and I read it every 00:27:00.000 –> 00:27:00.000 morning. 00:27:01.000 –> 00:27:03.000 Good for you. Well, that’s probably why you 00:27:03.000 –> 00:27:04.000 are what you are. 00:27:04.000 –> 00:27:06.000 Yeah. But your I mean, your thoughts on 00:27:06.000 –> 00:27:07.000 that. Right? I mean, that’s probably your habits 00:27:07.000 –> 00:27:09.000 and your rituals when you were early in 00:27:09.000 –> 00:27:11.000 your career, those were the things you were 00:27:11.000 –> 00:27:12.000 doing. Right? So if you can if you 00:27:12.000 –> 00:27:13.000 can give us a a thought of a 00:27:13.000 –> 00:27:14.000 goal, I know you said at one point 00:27:14.000 –> 00:27:17.000 you wanted to open five lululemons, but What’s 00:27:17.000 –> 00:27:18.000 an example? Because you don’t probably say I 00:27:18.000 –> 00:27:20.000 wanna sell one million pair of pants or 00:27:20.000 –> 00:27:23.000 I wanna make ten million dollars. I mean, 00:27:23.000 –> 00:27:25.000 what were those goals at that time? 00:27:26.000 –> 00:27:26.000 Well, 00:27:27.000 –> 00:27:29.000 before I say Lou Lumen, there’s this one 00:27:29.000 –> 00:27:31.000 I was a competitive summer when I was 00:27:31.000 –> 00:27:33.000 young. So I think So they had age 00:27:33.000 –> 00:27:36.000 groups ten and under eleven and 12:13, fourteen. 00:27:36.000 –> 00:27:36.000 So 00:27:37.000 –> 00:27:39.000 you knew that by the age of fourteen, 00:27:39.000 –> 00:27:41.000 that was the Canadian record. So speak or 00:27:41.000 –> 00:27:44.000 the American record, whatever you wanna call it. 00:27:44.000 –> 00:27:44.000 And 00:27:44.000 –> 00:27:46.000 and when you turn fifteen, 00:27:46.000 –> 00:27:48.000 you had to break break the record by 00:27:48.000 –> 00:27:50.000 that day or you did So it was 00:27:50.000 –> 00:27:53.000 automatic goal setting. I, you know, I will 00:27:54.000 –> 00:27:56.000 swim the hundred backstroke in x time 00:27:57.000 –> 00:27:59.000 by the age of my fifteenth birthday. So 00:27:59.000 –> 00:28:00.000 that type of thing. 00:28:00.000 –> 00:28:01.000 So 00:28:01.000 –> 00:28:04.000 for us, for me, I remember my wife 00:28:04.000 –> 00:28:05.000 and I originally 00:28:05.000 –> 00:28:07.000 setting out our goals. We had no money. 00:28:07.000 –> 00:28:09.000 We were in debt up to our eyeballs. 00:28:10.000 –> 00:28:12.000 And, but, you know, we were the template 00:28:12.000 –> 00:28:14.000 for the everyone else in the in the 00:28:14.000 –> 00:28:16.000 company My wife was the first designer, and 00:28:17.000 –> 00:28:18.000 so we were in it together. And, 00:28:19.000 –> 00:28:22.000 so we decided we were going to have 00:28:22.000 –> 00:28:24.000 in ten years, we were gonna have thirty 00:28:24.000 –> 00:28:25.000 million dollars in the bank. We were gonna 00:28:25.000 –> 00:28:26.000 have, 00:28:26.000 –> 00:28:28.000 a ten million dollar house on the ocean, 00:28:29.000 –> 00:28:30.000 and we were gonna have 00:28:31.000 –> 00:28:33.000 And then what was it beyond that? Those 00:28:33.000 –> 00:28:36.000 are the material ones, which are really easy 00:28:36.000 –> 00:28:38.000 for me to remember because it happened. 00:28:39.000 –> 00:28:41.000 Now what’s interesting about that is because we 00:28:41.000 –> 00:28:43.000 had that set in, 00:28:43.000 –> 00:28:45.000 at a certain point when Lou Lemney came 00:28:45.000 –> 00:28:46.000 incredibly 00:28:50.000 –> 00:28:52.000 strong, and we were our cash flow was 00:28:52.000 –> 00:28:52.000 unbelievable. 00:28:54.000 –> 00:28:55.000 We 00:28:55.000 –> 00:28:57.000 We did. We decided that we were gonna 00:28:57.000 –> 00:29:00.000 prioritize family, and we were gonna prioritize the 00:29:00.000 –> 00:29:01.000 goals that we’d set. 00:29:01.000 –> 00:29:04.000 So then we just that decision then had 00:29:04.000 –> 00:29:05.000 to sell to private equity. 00:29:06.000 –> 00:29:08.000 We didn’t have to sell to private equity. 00:29:08.000 –> 00:29:10.000 We didn’t have to end up going public. 00:29:10.000 –> 00:29:12.000 But we, as a family, have these Gilliland 00:29:12.000 –> 00:29:15.000 that those goals are then driving our decision. 00:29:15.000 –> 00:29:16.000 Yep. 00:29:16.000 –> 00:29:19.000 Makes total sense. Right? The the personal vision, 00:29:19.000 –> 00:29:21.000 the personal goals are driven by the vehicle 00:29:21.000 –> 00:29:23.000 that you happen to be sitting in. Right? 00:29:23.000 –> 00:29:25.000 And that’s, for you, that was Lewis Lemmon. 00:29:25.000 –> 00:29:27.000 So what changed for you when you were 00:29:27.000 –> 00:29:29.000 in debt up to your eyeballs, as you 00:29:29.000 –> 00:29:32.000 said, and now became massively successful financially. 00:29:33.000 –> 00:29:34.000 What changed? 00:29:36.000 –> 00:29:37.000 I don’t 00:29:37.000 –> 00:29:40.000 well, I don’t think anything changed out. Yeah. 00:29:40.000 –> 00:29:42.000 By selling, of course, I lost control of 00:29:42.000 –> 00:29:45.000 Lou Gilliland that is That’s another story. 00:29:46.000 –> 00:29:48.000 Because I started to lululemon quite late in 00:29:48.000 –> 00:29:51.000 life, I mean, sometimes I get labeled colonel 00:29:51.000 –> 00:29:53.000 Sanders about starting businesses late. 00:29:54.000 –> 00:29:55.000 You know, that was, I guess, that was 00:29:55.000 –> 00:29:57.000 about forty two when I started, but Lou 00:29:57.000 –> 00:29:59.000 Lemon really didn’t, you know, come to any 00:29:59.000 –> 00:30:01.000 success till I was fifty. 00:30:02.000 –> 00:30:04.000 And, you know, those eight years were, like, 00:30:04.000 –> 00:30:06.000 I said, a struggle to get there. 00:30:07.000 –> 00:30:08.000 But it was, 00:30:08.000 –> 00:30:11.000 so once you’re fifty, it’s I don’t think 00:30:11.000 –> 00:30:14.000 anyone changes. You know, like, it’s the things 00:30:14.000 –> 00:30:15.000 that were all as important to me was, 00:30:15.000 –> 00:30:18.000 you know, course, Gilliland because without health, you 00:30:18.000 –> 00:30:20.000 know, that your ability to enjoy your family 00:30:20.000 –> 00:30:22.000 is is very small. 00:30:23.000 –> 00:30:26.000 And, you know, I think it’s it comes 00:30:26.000 –> 00:30:29.000 down to Matt’s law’s hierarchy of needs. And, 00:30:29.000 –> 00:30:31.000 you know, first off, you gotta take care 00:30:31.000 –> 00:30:34.000 of survival and, and reproduction. And once that’s 00:30:34.000 –> 00:30:37.000 occurred, then you start moving into 00:30:37.000 –> 00:30:38.000 longevity 00:30:38.000 –> 00:30:41.000 and relay, you know, like, healthy relationships. 00:30:41.000 –> 00:30:43.000 And I think that’s where my my priorities 00:30:43.000 –> 00:30:44.000 always. 00:30:44.000 –> 00:30:45.000 Well, I think it’s it’s neat to hear 00:30:45.000 –> 00:30:47.000 you say that too because people, you know, 00:30:47.000 –> 00:30:48.000 I’m in the money business. That’s what we 00:30:48.000 –> 00:30:51.000 do every day. And and so people think 00:30:51.000 –> 00:30:53.000 once they reach these certain levels, 00:30:53.000 –> 00:30:55.000 right, whether it’s ten million or a hundred 00:30:55.000 –> 00:30:58.000 million or a billion or ten Wilson, that 00:30:58.000 –> 00:31:00.000 that’s gonna be the trigger point for something 00:31:00.000 –> 00:31:01.000 in their life. And and all the successful 00:31:01.000 –> 00:31:03.000 people I get to talk to with the 00:31:03.000 –> 00:31:03.000 people like yourself, 00:31:04.000 –> 00:31:06.000 wasn’t this moment if I have x in 00:31:06.000 –> 00:31:08.000 the bank, and now my life is completely 00:31:08.000 –> 00:31:11.000 different. Right? Yeah. No. I mean, what money 00:31:11.000 –> 00:31:13.000 does allow someone to buy its time. 00:31:14.000 –> 00:31:16.000 And, some sixty four. 00:31:17.000 –> 00:31:17.000 I, I mean, 00:31:18.000 –> 00:31:20.000 you can get where where, like, I have 00:31:20.000 –> 00:31:22.000 a driver. You know, and I have a 00:31:22.000 –> 00:31:24.000 driver and people go, oh my god. That’s 00:31:24.000 –> 00:31:26.000 so ostentatious, but it’s only different than having 00:31:26.000 –> 00:31:29.000 an executive assistant or having a gardener at 00:31:29.000 –> 00:31:31.000 your house. You know, if they if I 00:31:31.000 –> 00:31:33.000 can pay that person twenty five dollars an 00:31:33.000 –> 00:31:35.000 hour, and I can do three hundred dollars 00:31:35.000 –> 00:31:37.000 worth of work at the time he drives 00:31:37.000 –> 00:31:39.000 me to my workout and back, then I 00:31:39.000 –> 00:31:42.000 make money on that. So it it I, 00:31:42.000 –> 00:31:45.000 and my whole idea behind driving, saving time 00:31:45.000 –> 00:31:46.000 is so I can be with my children 00:31:46.000 –> 00:31:49.000 and family because my highest priority. So what’s 00:31:49.000 –> 00:31:51.000 that dude or, or or female? What were 00:31:51.000 –> 00:31:53.000 they doing right now? As we we’re speaking 00:31:53.000 –> 00:31:55.000 here today, where’s the driver? Setting outside waiting 00:31:55.000 –> 00:31:56.000 or are they at home waiting for the 00:31:56.000 –> 00:31:57.000 end of the day? 00:31:58.000 –> 00:32:00.000 No. Because often I’ll walk home or things 00:32:00.000 –> 00:32:02.000 like that. So I, you know, especially in 00:32:02.000 –> 00:32:04.000 the summertime. So, no, they’ll be, they take 00:32:04.000 –> 00:32:06.000 care of. We have a couple of houses 00:32:06.000 –> 00:32:08.000 and I’ll be taking care of some, renovations 00:32:08.000 –> 00:32:10.000 that we have going on. Nice. You know, 00:32:10.000 –> 00:32:12.000 if the guy card needs filled with gas, 00:32:12.000 –> 00:32:14.000 I’ll do that, or I need to, you 00:32:14.000 –> 00:32:16.000 know, all those All those things that you 00:32:16.000 –> 00:32:18.000 you always wished you had someone to do, 00:32:18.000 –> 00:32:20.000 but it doesn’t do them. I got that. 00:32:20.000 –> 00:32:22.000 You got it. I’m I’m giving you a 00:32:22.000 –> 00:32:25.000 fist pump right there. That that’s awesome. So 00:32:25.000 –> 00:32:26.000 what are your habits when you were on 00:32:26.000 –> 00:32:29.000 the grind, versus today? I think we’ll talk 00:32:29.000 –> 00:32:30.000 about both of them if we can. But 00:32:30.000 –> 00:32:32.000 what were the habits and rituals that the 00:32:32.000 –> 00:32:34.000 no mis items that you had do during 00:32:34.000 –> 00:32:34.000 the grind. 00:32:35.000 –> 00:32:38.000 During the grind of, building a business. Building 00:32:38.000 –> 00:32:39.000 a business. I mean, it’s, you know, again, 00:32:39.000 –> 00:32:41.000 we talked earlier before we started recording, you 00:32:41.000 –> 00:32:43.000 know, you have five sons. I’ve got four 00:32:43.000 –> 00:32:44.000 sons, and I’m, you know, I’m I’m at 00:32:44.000 –> 00:32:46.000 work, and then I go straight to a 00:32:46.000 –> 00:32:48.000 a sporting event, and it’s coaching, and then 00:32:48.000 –> 00:32:49.000 it’s, you know, you go home and you 00:32:49.000 –> 00:32:50.000 go to bed and you get up and 00:32:50.000 –> 00:32:51.000 you do it all over again. Right? It’s 00:32:51.000 –> 00:32:52.000 vicious cycle. 00:32:52.000 –> 00:32:54.000 But what were those no mis items for 00:32:54.000 –> 00:32:55.000 you? 00:32:55.000 –> 00:32:57.000 Well, I it’s funny you say the grind 00:32:57.000 –> 00:33:00.000 because in Vancouver, we have three mountains inside 00:33:00.000 –> 00:33:02.000 city if you don’t know right right on 00:33:02.000 –> 00:33:05.000 the ocean. So it’s a phenomenal place, and 00:33:05.000 –> 00:33:07.000 and I do this thing called the Grouse 00:33:07.000 –> 00:33:09.000 Grind every morning of all. Four mornings a 00:33:09.000 –> 00:33:12.000 week. So it’s a one hour hike Brett 00:33:12.000 –> 00:33:13.000 up a mountain. So it it, 00:33:14.000 –> 00:33:15.000 so when you said that, I was a 00:33:15.000 –> 00:33:16.000 little bit confused. 00:33:17.000 –> 00:33:20.000 So in my most things I must do, 00:33:20.000 –> 00:33:22.000 first thing in the morning is I must 00:33:22.000 –> 00:33:24.000 get that endorphin rush. 00:33:24.000 –> 00:33:27.000 And so I will go to University of 00:33:27.000 –> 00:33:29.000 BC, which is maybe about ten minute drive 00:33:29.000 –> 00:33:30.000 away and run the stairs, 00:33:31.000 –> 00:33:33.000 which takes about maybe five minutes to get 00:33:33.000 –> 00:33:35.000 to the top stairs in the walk down. 00:33:35.000 –> 00:33:37.000 I’ll do that five times. 00:33:37.000 –> 00:33:39.000 I’ll do the bus grind, which then takes 00:33:39.000 –> 00:33:40.000 an hour to do. It’s just to cross 00:33:40.000 –> 00:33:41.000 the town. 00:33:41.000 –> 00:33:44.000 And, and then maybe, you know, so that’s 00:33:44.000 –> 00:33:45.000 critical for me. 00:33:46.000 –> 00:33:47.000 And then, 00:33:48.000 –> 00:33:50.000 And then what do I do coming into 00:33:50.000 –> 00:33:51.000 work? 00:33:52.000 –> 00:33:54.000 Now as I’ll know, during the grind part 00:33:54.000 –> 00:33:55.000 of lululemon, 00:33:55.000 –> 00:33:57.000 what would have occurred? 00:34:00.000 –> 00:34:03.000 I I think it’s my one of the 00:34:03.000 –> 00:34:05.000 things I made sure once a week I 00:34:05.000 –> 00:34:07.000 would sit down for an hour just a 00:34:07.000 –> 00:34:09.000 pencil and a piece of paper and just 00:34:09.000 –> 00:34:11.000 think about where the where the future need 00:34:11.000 –> 00:34:14.000 to be. I think my expertise is be 00:34:14.000 –> 00:34:16.000 seeing the world five to seven years in 00:34:16.000 –> 00:34:17.000 the future, 00:34:17.000 –> 00:34:19.000 which is really, really difficult for a lot 00:34:19.000 –> 00:34:21.000 of people I work with. Yeah. Because I’m 00:34:21.000 –> 00:34:24.000 kinda like you know, I’m willing to give 00:34:24.000 –> 00:34:26.000 up a lot of what’s happening and good 00:34:26.000 –> 00:34:27.000 right now in order to build out where 00:34:27.000 –> 00:34:29.000 the world’s going. 00:34:29.000 –> 00:34:29.000 So 00:34:30.000 –> 00:34:32.000 That’s important. And then I think it’s just 00:34:32.000 –> 00:34:34.000 the regularly scheduled meetings, 00:34:34.000 –> 00:34:37.000 and then probably even leaving at 01:00 00:34:37.000 –> 00:34:39.000 in going for a walk or going for, 00:34:39.000 –> 00:34:41.000 like, a thirty minute run would have been 00:34:41.000 –> 00:34:42.000 critical at that time. 00:34:42.000 –> 00:34:43.000 And then, 00:34:44.000 –> 00:34:46.000 and then absolutely being home for dinner with 00:34:46.000 –> 00:34:47.000 my family was critical. 00:34:49.000 –> 00:34:50.000 I, 00:34:50.000 –> 00:34:53.000 again, part of selling the company to private 00:34:53.000 –> 00:34:55.000 equity was either I had to make the 00:34:55.000 –> 00:34:57.000 choice of I was gonna be traveling. I’m 00:34:57.000 –> 00:34:59.000 building a global business, so we were already 00:34:59.000 –> 00:35:02.000 in many countries already either 00:35:02.000 –> 00:35:04.000 I was gonna be on the road building 00:35:04.000 –> 00:35:06.000 a business or I was gonna be letting 00:35:06.000 –> 00:35:09.000 that business Brett me raise a great Gilliland 00:35:10.000 –> 00:35:11.000 great chose the family. 00:35:11.000 –> 00:35:13.000 When that’s a that’s a great choice. Great, 00:35:13.000 –> 00:35:15.000 Joseph. It’s it’s neat to see some at 00:35:15.000 –> 00:35:17.000 your level, and then that was still the 00:35:17.000 –> 00:35:19.000 number one priority. So congratulations on that. So 00:35:19.000 –> 00:35:21.000 what would you look back and tell 00:35:21.000 –> 00:35:24.000 the, Chip Wilson, the thirty year old Chip 00:35:24.000 –> 00:35:25.000 Wilson, or the forty year old Chip Wilson. 00:35:25.000 –> 00:35:27.000 What what advice would you give that guy? 00:35:29.000 –> 00:35:32.000 I would have given that guy the advice 00:35:32.000 –> 00:35:33.000 that I probably I didn’t need to sell 00:35:33.000 –> 00:35:35.000 to private equity, and I didn’t need to 00:35:35.000 –> 00:35:36.000 go public. 00:35:36.000 –> 00:35:39.000 That’s funny. I was listening to, 00:35:39.000 –> 00:35:42.000 to Bill Gates say exactly the same thing 00:35:42.000 –> 00:35:43.000 a couple months ago, and, 00:35:44.000 –> 00:35:45.000 his big regret 00:35:46.000 –> 00:35:49.000 it’s the ability to move quicker and faster. 00:35:49.000 –> 00:35:50.000 And I think, 00:35:51.000 –> 00:35:51.000 entrepreneurs 00:35:52.000 –> 00:35:54.000 can see the future and the, 00:35:54.000 –> 00:35:56.000 It’s very, very difficult for other people to 00:35:56.000 –> 00:35:59.000 see, especially inside a public company. 00:35:59.000 –> 00:36:01.000 I could have with the massive amount that 00:36:01.000 –> 00:36:03.000 Lebanon was making at the time I did 00:36:03.000 –> 00:36:06.000 private equity. I I probably could have just 00:36:06.000 –> 00:36:08.000 gone to my bank and said, give me 00:36:08.000 –> 00:36:09.000 forty million dollars out of encumbered. 00:36:10.000 –> 00:36:12.000 And then I able to buy my ten 00:36:12.000 –> 00:36:14.000 million dollar house and put thirty million in 00:36:14.000 –> 00:36:14.000 the bank. 00:36:15.000 –> 00:36:17.000 And, and then run the business that way. 00:36:17.000 –> 00:36:19.000 Yeah. But I didn’t. And, I got a 00:36:19.000 –> 00:36:22.000 I got a different outcome from it. So 00:36:22.000 –> 00:36:25.000 That would have been my my I would 00:36:25.000 –> 00:36:25.000 say 00:36:26.000 –> 00:36:29.000 I I went private equity and 00:36:29.000 –> 00:36:31.000 in order to get advisors 00:36:32.000 –> 00:36:33.000 because people had told me, well, I didn’t 00:36:34.000 –> 00:36:36.000 I haven’t run a billion dollar company before 00:36:36.000 –> 00:36:37.000 you. I don’t know what you’re doing. You 00:36:37.000 –> 00:36:38.000 need people around you. 00:36:39.000 –> 00:36:41.000 The advisors I got through private equity, I 00:36:41.000 –> 00:36:43.000 think were they were self interested. 00:36:44.000 –> 00:36:45.000 They and so I had 00:36:46.000 –> 00:36:48.000 of courses they should be. Right? I mean, 00:36:48.000 –> 00:36:50.000 I’m not I’m not naive in that, but, 00:36:51.000 –> 00:36:53.000 what I mean is how I would structured 00:36:53.000 –> 00:36:56.000 the deal going into private equity 00:36:56.000 –> 00:36:56.000 was, 00:36:57.000 –> 00:37:00.000 really handcuff me as when we went public. 00:37:00.000 –> 00:37:02.000 I lost control of the board. I so 00:37:02.000 –> 00:37:04.000 consequently, I lost control of the culture at 00:37:04.000 –> 00:37:05.000 the moment. 00:37:06.000 –> 00:37:06.000 And, 00:37:07.000 –> 00:37:10.000 Blue Lemmon went probably through five years of 00:37:10.000 –> 00:37:11.000 the greatest growth in athletic 00:37:12.000 –> 00:37:16.000 clothing between Tully two to thirteen and 02:18 00:37:16.000 –> 00:37:18.000 when it when it just went flat. If 00:37:18.000 –> 00:37:20.000 you look at the stock, it went nowhere 00:37:20.000 –> 00:37:23.000 because it kind of self imploded because it 00:37:23.000 –> 00:37:25.000 just had a it just had board of 00:37:25.000 –> 00:37:28.000 directors that you know, where your normal 00:37:28.000 –> 00:37:30.000 run of the mill trying to do good 00:37:30.000 –> 00:37:33.000 people, but, you know, who were running by 00:37:33.000 –> 00:37:34.000 fear as opposed to possibility. 00:37:35.000 –> 00:37:36.000 So talk to us about that. I asked 00:37:36.000 –> 00:37:38.000 this in every episode, fear. 00:37:39.000 –> 00:37:40.000 You mentioned it. So we’ll bring it up 00:37:40.000 –> 00:37:41.000 now, but how many of the fears you 00:37:41.000 –> 00:37:43.000 put in your mind? Over your career blew 00:37:43.000 –> 00:37:45.000 up to the magnitude you put them in 00:37:45.000 –> 00:37:46.000 your mind to be. 00:37:50.000 –> 00:37:52.000 Do I have them? Fears? 00:37:53.000 –> 00:37:55.000 So you probably put some in your mind 00:37:55.000 –> 00:37:56.000 early on. Right? Like, maybe this won’t make 00:37:56.000 –> 00:37:59.000 maybe I’ll go bankrupt. What whatever the, the 00:37:59.000 –> 00:38:01.000 fears were in your mind. How many of 00:38:01.000 –> 00:38:02.000 those actually blew up, though? 00:38:05.000 –> 00:38:06.000 Well, 00:38:07.000 –> 00:38:08.000 I don’t think 00:38:09.000 –> 00:38:11.000 I can’t say they actually did. I don’t 00:38:11.000 –> 00:38:13.000 think I had that many I don’t think 00:38:13.000 –> 00:38:15.000 I’ve had years like that. I think part 00:38:15.000 –> 00:38:17.000 of my what works for me in life 00:38:17.000 –> 00:38:19.000 is I’m incredibly trusting 00:38:21.000 –> 00:38:23.000 and I believe in people what they say 00:38:23.000 –> 00:38:24.000 to me. 00:38:24.000 –> 00:38:25.000 And I, 00:38:27.000 –> 00:38:28.000 and I’m incredibly 00:38:28.000 –> 00:38:31.000 positive about the future. So I think that 00:38:31.000 –> 00:38:32.000 you ask 00:38:33.000 –> 00:38:34.000 a lot of 00:38:34.000 –> 00:38:36.000 what what other people have as fears. 00:38:37.000 –> 00:38:37.000 Now 00:38:38.000 –> 00:38:40.000 where that works that works for me, because 00:38:40.000 –> 00:38:43.000 I get incredible people around me. We can 00:38:43.000 –> 00:38:45.000 build a great company, but then I also 00:38:45.000 –> 00:38:46.000 attract 00:38:46.000 –> 00:38:49.000 a certain number of people that are Let’s 00:38:49.000 –> 00:38:51.000 say unable to make money on their own, 00:38:51.000 –> 00:38:52.000 but they’re entrepreneurial 00:38:52.000 –> 00:38:54.000 knowing how to make money off of people 00:38:54.000 –> 00:38:56.000 who who have my personality. 00:38:57.000 –> 00:38:58.000 And, 00:38:59.000 –> 00:39:00.000 and I have to sit back and go, 00:39:00.000 –> 00:39:02.000 well, I was always that way. You know, 00:39:02.000 –> 00:39:03.000 I drove an old car and left a 00:39:03.000 –> 00:39:06.000 piece in it because you wanna take my 00:39:06.000 –> 00:39:07.000 car go for it. I just, you know, 00:39:07.000 –> 00:39:10.000 because details and small things in life are 00:39:10.000 –> 00:39:10.000 very, very 00:39:11.000 –> 00:39:13.000 they they just can’t take up my mind 00:39:13.000 –> 00:39:15.000 because I’ve got like, big, big ideas. So 00:39:15.000 –> 00:39:18.000 I need to, I need to free my 00:39:18.000 –> 00:39:19.000 mind to, 00:39:20.000 –> 00:39:21.000 to love and trust everybody 00:39:22.000 –> 00:39:24.000 to think of possibility and be out there 00:39:24.000 –> 00:39:26.000 in the future and not get consumed with 00:39:26.000 –> 00:39:28.000 fear and what ifs. 00:39:28.000 –> 00:39:30.000 I love that. So You don’t have to 00:39:30.000 –> 00:39:31.000 name drop unless you want to, which is 00:39:31.000 –> 00:39:33.000 totally fine. But, I mean, so when somebody 00:39:33.000 –> 00:39:35.000 gets to your level now, I mean, who 00:39:35.000 –> 00:39:37.000 are you surrounding yourself with to to keep 00:39:37.000 –> 00:39:39.000 yourself a student in the game and and, 00:39:39.000 –> 00:39:41.000 you know, grabbing lunch with. I mean, who 00:39:41.000 –> 00:39:42.000 what what is that buddy system like for 00:39:42.000 –> 00:39:44.000 you, today with your level? 00:39:45.000 –> 00:39:47.000 You know, I just think enough having been 00:39:47.000 –> 00:39:49.000 in Canada and being and on the west 00:39:49.000 –> 00:39:52.000 coast of Canada. I mean, there’s nobody here. 00:39:52.000 –> 00:39:55.000 Like, you know, there’s very I have 00:39:55.000 –> 00:39:58.000 you know, a ninety year old billionaire here 00:39:58.000 –> 00:40:00.000 in Vancouver, Joe Siegel, who, 00:40:01.000 –> 00:40:02.000 was in the apparel business and is a 00:40:02.000 –> 00:40:04.000 wonderful, wonderful man. And 00:40:05.000 –> 00:40:06.000 I think about, 00:40:07.000 –> 00:40:09.000 you know, five years ago, he said to 00:40:09.000 –> 00:40:11.000 me, you know, Chip, you know, like, you 00:40:11.000 –> 00:40:13.000 got two more big ones in you. You 00:40:13.000 –> 00:40:13.000 know, 00:40:14.000 –> 00:40:16.000 and so I went, well, that’s interesting. 00:40:16.000 –> 00:40:18.000 And, you know, he said to me, you 00:40:18.000 –> 00:40:20.000 know, at sixty, I kinda like, you know, 00:40:20.000 –> 00:40:21.000 I thought like I retired, but I started 00:40:21.000 –> 00:40:23.000 putting my money into real estate. I was 00:40:23.000 –> 00:40:26.000 making my seven percent return a year. Carrie, 00:40:26.000 –> 00:40:28.000 I’m ninety years old, and I’ve, 00:40:28.000 –> 00:40:29.000 you know, 00:40:29.000 –> 00:40:31.000 What have I done in thirty years up 00:40:31.000 –> 00:40:33.000 there? Nothing? You know, it wasn’t exciting. You 00:40:33.000 –> 00:40:35.000 said, you know, like, take fifty percent of 00:40:35.000 –> 00:40:36.000 all your own at risk at all. 00:40:37.000 –> 00:40:39.000 Wow. What’s it? What? I mean, 00:40:39.000 –> 00:40:41.000 what’s it gonna matter? Like, do things that 00:40:41.000 –> 00:40:43.000 are, you know, standing? 00:40:43.000 –> 00:40:45.000 And then he also applied that to philanthropy, 00:40:46.000 –> 00:40:47.000 like, rather than kinda free and pay and 00:40:47.000 –> 00:40:49.000 doing a little bit here and there, you 00:40:49.000 –> 00:40:51.000 know, like, what’s really gonna change the dial 00:40:51.000 –> 00:40:53.000 in the world, which I can do with 00:40:53.000 –> 00:40:54.000 the amount of money I have? 00:40:55.000 –> 00:40:58.000 That those are that’s probably one really key 00:40:58.000 –> 00:40:59.000 person. 00:40:59.000 –> 00:41:01.000 That’s awesome. I love that. 00:41:01.000 –> 00:41:02.000 So you said smartphone, 00:41:03.000 –> 00:41:05.000 it killed the balanced life. Now there’s only 00:41:05.000 –> 00:41:06.000 life choices. 00:41:07.000 –> 00:41:10.000 I love that. So true. Talk to us 00:41:10.000 –> 00:41:11.000 about that. 00:41:12.000 –> 00:41:12.000 Well, 00:41:13.000 –> 00:41:15.000 It would because I’m older I got the 00:41:15.000 –> 00:41:17.000 context of observing 00:41:17.000 –> 00:41:20.000 my employees and observing people. And of course, 00:41:20.000 –> 00:41:21.000 I have, you know, five boys so I 00:41:21.000 –> 00:41:23.000 get to observe to 00:41:23.000 –> 00:41:26.000 I could and even myself, and I could 00:41:26.000 –> 00:41:26.000 see where, 00:41:28.000 –> 00:41:29.000 with the digital world’s 00:41:29.000 –> 00:41:32.000 probably starting in ninety five or something like 00:41:32.000 –> 00:41:33.000 that. The amount of time 00:41:34.000 –> 00:41:36.000 that the amount of information that was coming 00:41:36.000 –> 00:41:40.000 to each individual person was becoming exponential. Gilliland 00:41:40.000 –> 00:41:42.000 I could also see that, you know, the 00:41:42.000 –> 00:41:44.000 algorithms that, you know, Google or Facebook, whoever 00:41:44.000 –> 00:41:47.000 has to keep them on, keep you on, 00:41:47.000 –> 00:41:49.000 their sightings and as much as possible was 00:41:49.000 –> 00:41:51.000 was eating up 00:41:51.000 –> 00:41:52.000 people’s, 00:41:53.000 –> 00:41:55.000 it was entertaining people in a way that 00:41:55.000 –> 00:41:57.000 gave them an dwarven rush. 00:41:59.000 –> 00:42:01.000 What I what I saw then is that 00:42:01.000 –> 00:42:03.000 life was passing people by. 00:42:04.000 –> 00:42:06.000 As often happens, 00:42:07.000 –> 00:42:09.000 without realizing that, oh, like, ten years has 00:42:09.000 –> 00:42:11.000 gone by. And I do I have I 00:42:11.000 –> 00:42:13.000 really appreciated my life? If I appreciated what 00:42:14.000 –> 00:42:16.000 done were up onto the people around me. 00:42:17.000 –> 00:42:18.000 So, 00:42:19.000 –> 00:42:21.000 and then at a certain point, it became 00:42:21.000 –> 00:42:22.000 so easy to have a smartphone that you 00:42:22.000 –> 00:42:25.000 didn’t need to be you know, when you’re, 00:42:26.000 –> 00:42:28.000 you know, when you’re at the office, you’re 00:42:28.000 –> 00:42:29.000 at the office or your family with your 00:42:29.000 –> 00:42:31.000 family, but now you could choose to be 00:42:31.000 –> 00:42:32.000 anywhere anytime. 00:42:34.000 –> 00:42:36.000 Basically, what I’m getting at is that we 00:42:38.000 –> 00:42:38.000 because 00:42:39.000 –> 00:42:40.000 life was moving 00:42:40.000 –> 00:42:41.000 exponentially, 00:42:43.000 –> 00:42:46.000 the number of times a person has to 00:42:46.000 –> 00:42:46.000 stop 00:42:47.000 –> 00:42:50.000 and be present to the world and be 00:42:50.000 –> 00:42:52.000 present to the people around them in what’s 00:42:52.000 –> 00:42:53.000 happening 00:42:53.000 –> 00:42:56.000 and to actually appreciate the life they have 00:42:56.000 –> 00:42:57.000 in that very exact moment. 00:42:58.000 –> 00:43:00.000 Has to happen not once every 00:43:00.000 –> 00:43:01.000 four months, 00:43:01.000 –> 00:43:04.000 but I actually expect today it needs to 00:43:04.000 –> 00:43:06.000 happen like four or five times a day. 00:43:06.000 –> 00:43:08.000 Well, because that phone 00:43:08.000 –> 00:43:09.000 can absorb 00:43:09.000 –> 00:43:11.000 everything and pretty soon 00:43:12.000 –> 00:43:14.000 as what happens to many people they lay 00:43:14.000 –> 00:43:16.000 on their death bed, and they go, what 00:43:16.000 –> 00:43:18.000 the hell happened to my life? Yeah. What 00:43:18.000 –> 00:43:20.000 happened in that moment? Did I why didn’t 00:43:20.000 –> 00:43:23.000 I appreciate it when I was there? And 00:43:23.000 –> 00:43:25.000 I think that that’s a life worth living. 00:43:25.000 –> 00:43:27.000 When we both have thirteen year olds, you 00:43:27.000 –> 00:43:28.000 know, and you think of their life at 00:43:28.000 –> 00:43:31.000 thirteen versus your and I’s life at thirteen, 00:43:31.000 –> 00:43:34.000 completely different. Right? It’s it’s it creates this 00:43:34.000 –> 00:43:34.000 addiction. 00:43:35.000 –> 00:43:36.000 Yeah. And 00:43:37.000 –> 00:43:39.000 and it also I’m I’m fascinated by how 00:43:39.000 –> 00:43:41.000 much the brain can actually absolutely 00:43:41.000 –> 00:43:42.000 absorb 00:43:42.000 –> 00:43:44.000 And, you know, we all told we were 00:43:44.000 –> 00:43:46.000 told to mirror you on our brain. We’re 00:43:46.000 –> 00:43:47.000 only using it to four or five percent 00:43:47.000 –> 00:43:50.000 of what’s possible. And Right. Now learning how 00:43:50.000 –> 00:43:52.000 much How much information can be stored in 00:43:52.000 –> 00:43:54.000 there? Lob in capacity. 00:43:54.000 –> 00:43:55.000 You’re smart. 00:43:55.000 –> 00:43:57.000 So if I stole your phone from you 00:43:57.000 –> 00:43:59.000 right now, besides email, and I say I’m 00:43:59.000 –> 00:44:02.000 a delete an app, any any any phone, 00:44:02.000 –> 00:44:04.000 anything on your phone that just Chip Wilson 00:44:04.000 –> 00:44:06.000 could not live without speaking to technology? 00:44:07.000 –> 00:44:09.000 I think it’s this new app called word 00:44:09.000 –> 00:44:12.000 power. It’s, kind of, it’s it’s a, 00:44:14.000 –> 00:44:15.000 it’s a crossword. 00:44:16.000 –> 00:44:18.000 And it’s, works on a it only gives 00:44:18.000 –> 00:44:20.000 you seven letters and it’s a crossword Gilliland 00:44:20.000 –> 00:44:22.000 you gotta fill it all out. And I 00:44:22.000 –> 00:44:24.000 find myself totally addicted to it. 00:44:25.000 –> 00:44:27.000 You gotta put your phone down. Right? 00:44:28.000 –> 00:44:30.000 Well, it’s been interesting because I actually when 00:44:30.000 –> 00:44:32.000 I was I was in Spain this last 00:44:32.000 –> 00:44:34.000 week and I And I, you know, it 00:44:34.000 –> 00:44:36.000 was a heat wave. Like, it was what 00:44:36.000 –> 00:44:38.000 was a hundred and twenty three degrees in 00:44:38.000 –> 00:44:40.000 them? Oh, man. Twenty five k a day. 00:44:40.000 –> 00:44:43.000 I run across this cold, fresh pond, and 00:44:43.000 –> 00:44:44.000 I and I 00:44:45.000 –> 00:44:46.000 dive in. And, of course, I’ve got my 00:44:46.000 –> 00:44:48.000 ear pods on, and I’ve got my phone 00:44:48.000 –> 00:44:51.000 here, and everything falls into the ended up 00:44:51.000 –> 00:44:53.000 fun and so I’ve been without a phone 00:44:53.000 –> 00:44:55.000 for three days now. So, uh-oh. Take your 00:44:55.000 –> 00:44:57.000 point very seriously. Yeah. Exactly. 00:44:58.000 –> 00:45:00.000 So what, favorite book you can recommend for 00:45:00.000 –> 00:45:00.000 our listeners? 00:45:03.000 –> 00:45:05.000 Besides your own? 00:45:06.000 –> 00:45:06.000 Legacy. 00:45:07.000 –> 00:45:08.000 Legacy. 00:45:08.000 –> 00:45:11.000 I concur, k e r r, and it’s 00:45:11.000 –> 00:45:11.000 about, 00:45:12.000 –> 00:45:14.000 the most winning sports team in history. It’s 00:45:14.000 –> 00:45:16.000 New Zealand All Blacks. 00:45:16.000 –> 00:45:19.000 Oh, yeah. I’ve heard about that book. And, 00:45:19.000 –> 00:45:21.000 and I read it. I’m the only god. 00:45:21.000 –> 00:45:23.000 This is a story about the culture of 00:45:23.000 –> 00:45:24.000 Lou Leanne. 00:45:25.000 –> 00:45:27.000 To top to bottom. There’s absolutely no difference. 00:45:27.000 –> 00:45:28.000 Everything 00:45:29.000 –> 00:45:31.000 that they quote in there about how they 00:45:31.000 –> 00:45:34.000 learned and and how they directed the people 00:45:34.000 –> 00:45:36.000 was all around good to Brett. The the 00:45:36.000 –> 00:45:37.000 landmark form, 00:45:38.000 –> 00:45:41.000 seven habits, because highly effective people Yeah. In 00:45:41.000 –> 00:45:43.000 goal setting. So it was like, Oh, I 00:45:43.000 –> 00:45:45.000 was it’s kinda neat to see that the 00:45:45.000 –> 00:45:47.000 number one winningest team in the world, you 00:45:47.000 –> 00:45:49.000 know, use the same platform. 00:45:50.000 –> 00:45:52.000 Yeah. That book’s a it’s gonna be around 00:45:52.000 –> 00:45:54.000 for generation after generation. Isn’t it the seven 00:45:54.000 –> 00:45:56.000 habits of highly affected people? Yeah. I mean, 00:45:56.000 –> 00:45:58.000 what’s what’s not to love? 00:45:58.000 –> 00:46:01.000 So, your favorite Chip, you’ve been around the 00:46:01.000 –> 00:46:04.000 world, obviously, probably multiple times. So, if you 00:46:04.000 –> 00:46:06.000 could go anywhere again today, where are you 00:46:06.000 –> 00:46:06.000 going? 00:46:07.000 –> 00:46:10.000 We’re going to the Antialis Mountains in Morocco, 00:46:10.000 –> 00:46:13.000 and we’re, hiking for seven or eight days. 00:46:13.000 –> 00:46:14.000 Called the calaver camping. 00:46:15.000 –> 00:46:16.000 You know, where we have, you know, lots 00:46:16.000 –> 00:46:19.000 of sherpas and cars, anything else, and they 00:46:19.000 –> 00:46:21.000 set the tents up and prepare them down. 00:46:21.000 –> 00:46:25.000 But the terrain there, and the, moving from 00:46:25.000 –> 00:46:28.000 desert to the upper mountains, foothills, to, you 00:46:28.000 –> 00:46:29.000 know, canyons was, 00:46:30.000 –> 00:46:32.000 I did it before, and that’s the only 00:46:32.000 –> 00:46:33.000 thing our family to do again. And so 00:46:33.000 –> 00:46:35.000 your all your kids are going everything on 00:46:35.000 –> 00:46:37.000 this trip. It’s it’s the Brett. I think 00:46:37.000 –> 00:46:40.000 hiking now could be the last way 00:46:41.000 –> 00:46:43.000 that parents can can 00:46:43.000 –> 00:46:45.000 have their kids like put their phones away 00:46:45.000 –> 00:46:48.000 because there’s no service and it’s amazing especially 00:46:48.000 –> 00:46:50.000 with boys, you know, after two hours of 00:46:50.000 –> 00:46:53.000 silence, they start talking. Right. Exactly. 00:46:54.000 –> 00:46:56.000 Start talking and start fighting. Right? 00:46:56.000 –> 00:46:58.000 So working our listeners find more of Chip 00:46:58.000 –> 00:46:59.000 Wilson. 00:47:00.000 –> 00:47:03.000 Well, I guess they can find, just going 00:47:03.000 –> 00:47:05.000 Chip chip Wilson dot com. I have there 00:47:05.000 –> 00:47:07.000 and you can kind of move every find 00:47:07.000 –> 00:47:09.000 everything from there. Yeah. 00:47:09.000 –> 00:47:10.000 Definitely, 00:47:10.000 –> 00:47:12.000 I think it’s, you know, probably reading my 00:47:12.000 –> 00:47:14.000 book and thanks for for plugging it a 00:47:14.000 –> 00:47:16.000 bit. Absolutely. It’s a great business book for 00:47:16.000 –> 00:47:17.000 entrepreneurs. 00:47:18.000 –> 00:47:19.000 And so you’re sitting in an office there. 00:47:19.000 –> 00:47:22.000 It looks like. What’s, what’s Chip Wilson’s day 00:47:22.000 –> 00:47:23.000 look like today? 00:47:25.000 –> 00:47:26.000 What did I let’s see. What did I 00:47:26.000 –> 00:47:28.000 do today? I got up. I took my 00:47:28.000 –> 00:47:31.000 boy to summer school. I came back without 00:47:31.000 –> 00:47:32.000 my phone. 00:47:32.000 –> 00:47:34.000 So I had to 00:47:34.000 –> 00:47:36.000 I I walked here. So it was an 00:47:36.000 –> 00:47:38.000 hour and a half to walk to work 00:47:38.000 –> 00:47:39.000 along the oceanfront 00:47:39.000 –> 00:47:42.000 of Vancouver, which is stunning. 00:47:42.000 –> 00:47:44.000 And I come to your gas town, which 00:47:44.000 –> 00:47:45.000 is our old part of Chip, the town 00:47:45.000 –> 00:47:47.000 where I am. And, 00:47:47.000 –> 00:47:50.000 and then I got Chip to Oh, I 00:47:50.000 –> 00:47:52.000 had a call with a guy that did 00:47:52.000 –> 00:47:53.000 an article on on me, 00:47:54.000 –> 00:47:56.000 from London a few months ago about the 00:47:56.000 –> 00:47:57.000 blue lemon AGM. 00:47:57.000 –> 00:47:58.000 And, 00:47:58.000 –> 00:48:01.000 And then I was and then I, of 00:48:01.000 –> 00:48:02.000 course, I haven’t been here for two weeks, 00:48:02.000 –> 00:48:05.000 so there’s all sorts of packages with apparel, 00:48:06.000 –> 00:48:09.000 samples and getting those to the right Gilliland, 00:48:11.000 –> 00:48:13.000 yeah, since someone wrote a book about, I’ll 00:48:13.000 –> 00:48:14.000 just show you. 00:48:19.000 –> 00:48:21.000 Actually, I don’t even know. It’s called B. 00:48:22.000 –> 00:48:24.000 B magazine. I haven’t even unwrapped it, but 00:48:24.000 –> 00:48:26.000 it’s, it was a good thing. It’s about 00:48:26.000 –> 00:48:28.000 a, a third party that does that and 00:48:28.000 –> 00:48:31.000 synopsis is on brands, and they and I 00:48:31.000 –> 00:48:32.000 think that’s one of the greatest things that 00:48:32.000 –> 00:48:34.000 we did at Lou lemon, as I put 00:48:34.000 –> 00:48:35.000 all the a lot of my sayings on 00:48:35.000 –> 00:48:37.000 the outside of Yeah. Bag. 00:48:38.000 –> 00:48:38.000 And, 00:48:38.000 –> 00:48:40.000 but, you know, Lou Lemon doesn’t shoot. They 00:48:40.000 –> 00:48:42.000 only put, like, two or three on now. 00:48:42.000 –> 00:48:44.000 They don’t put the fifty on I had 00:48:44.000 –> 00:48:47.000 before because It’s a lot cooler then. Yeah. 00:48:47.000 –> 00:48:48.000 We have a we’re living the world where 00:48:48.000 –> 00:48:52.000 you can’t actually say say truth anymore. You 00:48:52.000 –> 00:48:54.000 might hurt somebody’s feelings, Chip. Oh, I know. 00:48:54.000 –> 00:48:57.000 Terrible. Yeah. Terrible. And I’m good. You got 00:48:57.000 –> 00:48:58.000 them in the socks. You got them on 00:48:58.000 –> 00:49:00.000 the band of those t shirts. They were 00:49:00.000 –> 00:49:00.000 everywhere. 00:49:01.000 –> 00:49:01.000 Yeah. 00:49:02.000 –> 00:49:04.000 Well, Chip, it’s been awesome having you, man. 00:49:04.000 –> 00:49:06.000 And, it’s it’s crazy what you have done. 00:49:06.000 –> 00:49:09.000 You’ve literally changed the way people, 00:49:09.000 –> 00:49:11.000 dress. I mean, have you ever really thought 00:49:11.000 –> 00:49:11.000 about that? 00:49:13.000 –> 00:49:16.000 Yeah. I have, you know, and it’s of 00:49:16.000 –> 00:49:19.000 course, I Brett that way for so long. 00:49:20.000 –> 00:49:21.000 Like, even 00:49:22.000 –> 00:49:24.000 back in the day of going to to 00:49:24.000 –> 00:49:26.000 work in a suit and tie, I had 00:49:26.000 –> 00:49:28.000 my skateboard shoes on because I skateboarded to 00:49:28.000 –> 00:49:29.000 work and 00:49:30.000 –> 00:49:32.000 People now kinda thinking that, you know, wearing 00:49:32.000 –> 00:49:34.000 wedding shoes with a suit is kinda trendy 00:49:34.000 –> 00:49:36.000 and that, but, you know, that’s, 00:49:36.000 –> 00:49:39.000 it’s neat to see the world catch up 00:49:39.000 –> 00:49:40.000 to the way I thought life should be 00:49:40.000 –> 00:49:43.000 lived. Yeah. Well, that little black stretchy pants 00:49:43.000 –> 00:49:46.000 that you’ve made has changed the way people 00:49:46.000 –> 00:49:48.000 dress you know, the women Brett, and it’s 00:49:48.000 –> 00:49:49.000 amazing how you probably thought they were just 00:49:49.000 –> 00:49:51.000 giving yoga pants. And now they wear them 00:49:51.000 –> 00:49:53.000 dress they wear them dressy too. Right? 00:49:54.000 –> 00:49:56.000 Well, I knew that from the surfskate snowbird 00:49:56.000 –> 00:49:58.000 business that, you know, you make a product 00:49:58.000 –> 00:50:00.000 that can that’s technical and looks good on 00:50:00.000 –> 00:50:02.000 the street, you know, It was kind of 00:50:02.000 –> 00:50:03.000 Italian 00:50:03.000 –> 00:50:06.000 styling with West Coast function, I call it. 00:50:06.000 –> 00:50:06.000 Nice. 00:50:07.000 –> 00:50:09.000 Yeah. Well, very good. Well, Chip, thank you 00:50:09.000 –> 00:50:11.000 so much for being on the Circive success 00:50:11.000 –> 00:50:13.000 and, continued success to you, and we appreciate 00:50:13.000 –> 00:50:15.000 your time. K. Thank you very much, Brett. 00:50:15.000 –> 00:50:17.000 I have my brother is Brett, and my 00:50:17.000 –> 00:50:19.000 son is Brett, by the way. Well, perfect. 00:50:19.000 –> 00:50:19.000 Two tees. 00:50:21.000 –> 00:50:21.000 Yeah. 00:50:22.000 –> 00:50:22.000 I get