Building the Case for the Earliest Years | Will Quince

The 1001 Critical Days Foundation is one year old. In that time it has allocated £1.5 million in grant funding, published screen time guidance that has been cited internationally, supported the nationwide rollout of Dad Matters and begun advocacy work in Norway and South Africa. For Will Quince, its first ever Chief Executive, it is only the beginning.Will spent nine years as MP for Colchester and served as Minister for Early Education, holding further ministerial roles across health and welfare. He joins George Looker for this episode of Best Beginnings to talk about what the Foundation is building, why it matters and what it will take to make the case for the earliest years stick, not just in Westminster but globally.In this episode they talk about the research the Foundation has commissioned and what it reveals about the state of perinatal support in the UK, why 80% of the human brain is developed by the age of two and what that demands of policymakers, and why the birth rate data of 2026 should be a turning point for how this country invests in families.Best Beginnings is a podcast from Babyzone, the UK's fastest growing early years charity. Every week we speak to the researchers, practitioners and policymakers working to improve outcomes for babies and their families. Subscribe wherever you listen to podcasts and if you found this useful share it with someone who needs to hear it.