Building the Feedback Layer of Sports: Matt White

Co-Founder, Matt White sits down with Brooks and Craig at the North American Soccer Expo to discuss Feedz. Co-Founded with Harry Maguire of Manchester United, Feedz is an AI-powered platform designed to make player feedback fast, personalized, and impactful. Coaches simply record a quick voice note, and Feedz instantly converts it into a structured, professional report for players and parents—saving hours each week while improving engagement and performance.   Feedz is already used by  Manchester United, Chelsea Women's FC, Sunderland, Spurs, Sheffield United, South Dakota, NDSU, VMI, Carolina Elite, Arizona Arsenal and Dakota alliance. Table Tennis England, Surrey County Cricket Club, Queensland Hockey, Australia. PASS academy, Dubai. Outcome: 10x increase in player feedback, reduced coach admin time, and consistent development standards across the pathway. Feedz Enterprise platform- for federations and sporting clubs/organizations.If you loved this episode, drop us a review and rating — it genuinely helps us grow! ⚽🙏Join 80,000+ soccer fans who read our twice-weekly Substack newsletter. Real soccer content, straight to your inbox.Come hang with us on social! 👇 🎥 YouTube 📸 Instagram 📘 Facebook 📧 Substack 🌐 Website 🐦 X