Building the Future of Healthcare Marketing with Ray Rosti (Part One)

In this first part of the conversation, David Paragamian sits down with Ray Rosti, President of Klick Media at Klick Health, to explore his journey into healthcare marketing and leadership. Ray shares how he went from an uncertain college student to a pioneer in digital media, drawing on influences from his modest upbringing, early jobs in pharma and insurance, and the rise of internet marketing.He reflects on the lessons learned at startups like VerticalNet, his transition into agency life at Razorfish, and the importance of culture, specialization, and consistency in building strong teams. Along the way, Ray explains how curiosity, resilience, and a solutions-focused mindset shaped his career path, leading him to senior leadership roles at Publicis and eventually to Klick Health.Listeners will take away valuable insights on:• Turning early uncertainty into a purposeful career• Why culture and leadership unlock innovation• The shift from “internet marketing” to integrated marketing• How to grow from a specialist into a general manager This episode offers inspiration and practical lessons for anyone navigating career pivots, leadership challenges, or the evolving world of healthcare marketing.