Building the Future of Irish Luxury Handbags with Silvana Landa

Welcome to Season 6 of Tech Powered Luxury, brought to you with Azure Communications! This week, we’re diving into the world of brand building, luxury retail, and international expansion with Silvana Landa, the founder of LANDA and a powerhouse in the fashion industry. From Brown Thomas and L’Oréal to launching her own leather goods brand, Silvana has built a career many aspire to.Silvana started her career in fashion at Brown Thomas, quickly moving from the shop floor to brand management before joining L’Oréal to lead major luxury brand launches, including Biotherm and Kiehl’s. 🧖🏽‍♀️Inspired by her Spanish-Argentinian heritage in leather craftsmanship, Silvana launched LANDA with a vision to blend timeless design with modern functionality, learning invaluable lessons along the way. 👜From selling prototypes on launch night to securing international distributors, she shares the realities of growing a fashion brand beyond Ireland. 🚀Travel retail, influencer marketing, and omnichannel strategies—Silvana reveals what she learned from working with top global brands. ⭐️For quite some time now, Azure has been our go-to provider for all things print and marketing. If you attended our ⁠Live from Paris Fashion Week⁠ show in September last year, you would have seen our event magazines featuring all of the designers and creatives who played a part in the event and our beautiful invites - all created by Azure Communications - they know how to elevate events and marketing with a luxury and personalised touch.If you’re looking for top-tier branded collateral, print services, or marketing support, look no further because Azure Communications can take care of all of it.You can visit them at ⁠www.azurecomm.ie⁠ or follow them on Instagram at @AzureCommunications.ABOUTSeason 6 of Tech Powered Luxury is brought to you by luxury and tech entrepreneur Ashley McDonnell. With 10 years of experience working at the crossroads of luxury and technology, Ashley carved out a career across Paris, Dublin and Geneva, working at LVMH, Dior, Google and luxury group PUIG. The podcast is also taught as a module at leading business and design schools around the world, with the goal to share insightful and actionable stories and experience from industry leaders.NEWSLETTER & COMMUNITY REWARDSEach week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/THE TECH POWERED LUXURY TEAMProducer & Host: Ashley McDonnellVideography: Ben O’Neill Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline GillespieProduction Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch, Grace Slattery and Klaudia SkierskaSocials and Newsletter: Laoise O’ConnellStyling: Johanna DooleyStyling Assistants: Cian Crowe and Alison MurphyPublic Relations: Align AgencyContent Creation: Kinsman & Co