Building the Future of Landscaping: Insights from Steve Counter, VP at SiteOne Landscape Supply

Steve Counter, VP of the Irrigation & Lighting Category at SiteOne Landscape Supply, shares his journey into the landscaping industry and how SiteOne became the largest irrigation distributor in the U.S., with over 500 stores nationwide. Steve highlights what sets SiteOne apart from competitors, including their extensive product range covering irrigation, lighting, turf and landscape maintenance, nursery, hardscape, and pest control. He discusses the company's commitment to supporting customers with in-depth knowledge and specialized services, such as irrigation system and lighting design, drainage planning, and their SiteOne University training for professionals. Steve also offers insight into the future challenges contractors may face and emphasizes the importance of water conservation in the evolving landscape industry. Podcast Recorded on October 17, 2024