Building the Infrastructure for Hypergrowth - How Malbek Engineered Data-Driven Scale and Market Leadership

Malbek has made remarkable strides in growth over the past two years — achieving more than 50% annual growth and, most recently, recognition in the Gartner Magic Quadrant as an industry leader in Contract Lifecycle Management.In this episode, ayeQ Founder and Host Dana Marxer sits down with Ed Breault, Malbek’s Chief Marketing Officer, to discuss how his team built the infrastructure for growth — one rooted in process discipline, data-driven execution, and a culture that embraces measurable progress.Ed shares what it really takes to transform a marketing organization into a predictive, AI-led growth engine; how Malbek positioned itself as a market disruptor in a $30 billion industry; and the leadership mindset required to scale efficiently, sustainably, and with purpose.