Building the Infrastructure of a $100B Industry with Socrates Rosenfeld (CEO, Jane Technologies)

🚀 What does flying Apache helicopters have to do with building the digital backbone of the U.S. cannabis industry?More than you think.In this episode, Reed Hansen sits down with Socrates Rosenfeld, CEO & Co-Founder of Jane Technologies (iHeartJane) — the platform quietly powering the majority of legal cannabis transactions in the United States.From Army combat veteran to MIT MBA to cannabis tech pioneer, Socrates shares how discipline, mission clarity, and human-centered leadership helped Jane scale across 39+ states with 13 software patents and millions of SKUs.This isn’t just a cannabis conversation.It’s about:Building infrastructure in highly regulated industriesCreating moats with clean dataAI-powered personalization at scaleAnd why complexity is often the opportunity💡 What You’ll Learn:The leadership frameworks Socrates brought from the military into startupsWhy cannabis may be the most complex retail environment in the worldHow Jane built a master catalog of millions of SKUs (and why that matters for AI)The “Spotify Effect” of commerce personalizationWhy infrastructure > middleman in regulated industriesWhat the future of digital + brick-and-mortar retail looks like🧠 Big Takeaways for Founders & Marketers✅ If it’s hard, lean into it — that’s where your moat lives ✅ AI is only as powerful as your dataset ✅ Shared “why” beats top-down execution ✅ Clean attribution > spray-and-pray marketing ✅ Regulated industries are innovation incubators🔗 Connect with Socrates Rosenfeld & Jane Technologies🌐 Website: https://www.iheartjane.com 📩 Email: [email protected] 🔎 LinkedIn: Search “Socrates Rosenfeld” 📱 Social: @iheartjane on LinkedIn, Facebook & Instagram📈 Want to Grow Smarter, Faster, and Louder?At MarketSurge, we help businesses build scalable marketing systems that actually convert — using automation, AI, and CRM tools that work together.🌐 Website: https://marketsurge.io 📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654 💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio 🐦 X / Twitter: https://x.com/marketsurging 🎙️ Podcast: https://marketsurge.transistor.fm/ 📅 Book a Strategy Call: https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw🎧 Subscribe to Inside Marketing with MarketSurge for unfiltered conversations with the entrepreneurs, technologists, and operators shaping the future of business.