Building the IoT Ecosystem and Embracing AI: Insights from Steve Statler, CMO of Wiliot | CMO Chats

Steve Statler, CMO of Wiliot, talks to The Ortus Club’s Sabrina Manansala about the Internet of Things connecting everyday objects, building new market categories and industry standards, and how generative AI enhances marketing efficiency. Episode highlights Connecting the Unconnected: Discover how the Internet of Things is expanding beyond expensive items to everyday objects like food and clothing. Energy Efficiency Revolution: Learn about the battery-free technology that powers long-lasting IoT devices. Supply Chain Transformation: See how real-time tracking can enhance efficiency and reduce carbon footprints. Strategic Marketing Focus: Understand the importance of category building, climate initiatives, and food safety in marketing strategies. Communicating with Diverse Audiences: Explore the challenge of addressing multiple messages to varied constituencies. Leading with Thought Leadership: Find out how creating standards and SEO efforts position a company as an industry leader. The Future of Marketing: Dive into the role of generative AI in creating efficient and respectful marketing campaigns. The Power of Communication: Realise the significance of aligning value propositions and messaging within the company and its ecosystem. As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO. The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advices from these leaders. Learn insider knowledge by listening to our podcast. Find the full video interview here https://youtu.be/rLHp_b6oDVE Subscribe to our CMO Chats Newsletter: https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/#CMOChats #OrtusChats #knowledgesharing #IoTEcosystem #MarketingInnovation #GenAI