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Building the 'Picks and Shovels' of the AI Gold Rush

EPISODE · Feb 10, 2026 · 34 MIN

Building the 'Picks and Shovels' of the AI Gold Rush

from The Kula Ring · host Kula Partners

What happens when a manufacturing company applies startup thinking to one of the most conservative industrial sectors? In this episode of The Kula Ring, Jeff White and Carman Pirie are joined by Preston Wickersham, Director of Content Marketing at Giga Energy, to explore how vertically integrated manufacturing, founder-led storytelling, and “dogfooding” industrial equipment are reshaping electrical infrastructure and AI data centers. Preston shares Giga Energy’s origin story, their role in powering the AI boom, and what marketers can learn from bringing SaaS-style thinking into heavy manufacturing.

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Building the 'Picks and Shovels' of the AI Gold Rush

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