Building The Premium Brand - Riki Kono Basmeleh || Podcas...

What this episode covers

Membangun premium brand bukan sekadar memberi label “mahal” pada produk, melainkan menciptakan persepsi kualitas, keunikan, dan pengalaman yang berbeda. Premium berarti menghadirkan nilai lebih yang terasa eksklusif, mulai dari desain, rasa, pelayanan, hingga cerita di balik brand.Dalam dunia F&B, eksklusivitas bisa tercipta dengan membatasi ketersediaan, menghadirkan bahan langka, atau menciptakan konsep menu yang tidak mudah ditiru.Bagaimana sukses menciptakan image premium brand?Simak pembahasannya dalam Podcast Smart Business bersama Riki Kono Basmeleh (Co-founder of DORÉ by LeTAO & Pancake Co) berikut.

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Frequently Asked Questions

How long is this episode of Smart Inspiration?

This episode is 14 minutes long.

When was this Smart Inspiration episode published?

This episode was published on September 23, 2025.

What is this episode about?

Membangun premium brand bukan sekadar memberi label “mahal” pada produk, melainkan menciptakan persepsi kualitas, keunikan, dan pengalaman yang berbeda. Premium berarti menghadirkan nilai lebih yang terasa eksklusif, mulai dari desain, rasa,...

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