Building the Salesforce of EV Charging episode artwork

EPISODE · Jul 8, 2025 · 44 MIN

Building the Salesforce of EV Charging

from Leaders on a Mission · host Simon Leich

You can build sleek software—but if the charger fails, the user blames you. Casper Rasmussen, CEO of Monta, knows this all too well. In this episode, he shares how he built a platform that’s more than “EV charging software”—it’s a full-stack execution engine, now powering over 200,000 chargers. We explore how he scaled through regulatory complexity, turned EV pain points into product strategy, and why being a startup CEO means staying on the floor, not in the boardroom. A must-listen for founders navigating tech-infrastructure intersections, growing with resilience, and staying obsessed with execution over optics.  Tune in for real-world insights on scaling through complexity and fragmentation--- Hey Climate Tech enthusiasts! Searching for new podcasts on sustainability? Check out the Leaders on a Mission podcast, where I interview climate tech leaders who are shaking up the industry and bringing us the next big thing in sustainable solutions. Join me for a deep dive into the future of green innovation exploring the highs, lows, and everything in between of pioneering new technologies.Get an exclusive insight into how these leaders started up their journey, and how their cutting edge products will make a real impact. Tune in on…YouTube: https://www.youtube.com/@leadersonamissionNet0Spotify: https://open.spotify.com/show/7o41ubdkzChAzD9C53xH82Apple Podcasts: https://podcasts.apple.com/us/podcast/leaders-on-a-mission/id1532211726…to listen to the latest episodes!04:01 – Becoming CEO: stepping up from CTO08:55 – Execution first: what energizes a startup CEO11:19 – Core mission: electrify everything—EV to home & grid14:40 – Platform advantage: software, wallets & regulation20:38 – Support and SLAs: why service is product21:05 – Scaling milestone: 200k charge points & growth metrics24:06 – Market dynamics: public, private & home charging breakdown33:00 – Financial playbook: growth funding vs. profitability38:59 – Team & structure: staying nimble in scale-up34:48 – AI integration: reshaping roles and operationsUseful links: Monta’s website:  https://www.monta.comMonta’s  LinkedIn: https://www.linkedin.com/company/montaapp/Casper Rasmussen Linked: https://www.linkedin.com/in/casper-h-rasmussen-63b13922/overlay/contact-info/Leaders on a Mission website: https://cs-partners.net/podcasts/Simon Leich’s LinkedIn: https://www.linkedin.com/in/executive-talent-headhunter-agtech-foodtech-agrifoodtech-agritech/

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You can build sleek software—but if the charger fails, the user blames you. Casper Rasmussen, CEO of Monta, knows this all too well. In this episode, he shares how he built a platform that’s more than “EV charging software”—it’s a full-stack execution engine, now powering over 200,000 chargers. We explore how he scaled through regulatory complexity, turned EV pain points into product strategy, and why being a startup CEO means staying on the floor, not in the boardroom. A must-listen for foun...

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Building the Salesforce of EV Charging

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