Building the Ultimate Viral Traffic Powerhouse

In this episode number 13, I interview Wilco de Kreij who started out online in 2003, when he imported 17,000 Euros of sunglasses and then resold them online. He has gone on to sell millions of dollars worth of extremely viral software products, with marketing campaigns that inspire people to not only buy, but tell excitedly tell everyone about it too! During this episode, Wilco will discuss the mechanics of how the ‘word of mouth’ concept works, the 3 characteristics your offer needs to go viral, the math behind determining if it WILL go viral or if you need to tweak it and if so, what to focus on and what you should give away to kickstart the buzz.