Building traffic vs building audience

Is it possible to build traffic for your comic without building an audience? Also, an anonymous post on Reddit accuses Webtoons of using a predatory contract. ON TODAY'S SHOWBuilding traffic vs. building an audienceUPDATE: SDCC PanelsUPDATE: Dave's 500 for 50Is the Webtoons contract "predatory?" You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.