Building transparency through change & uncertainty - with Rebecca Crook

How do you step into your first CEO role, make difficult restructuring decisions whilst merging two businesses and still build trust quickly?Rebecca Crook is CEO of MSQ DX, the digital impact company. She leads a 150-person business across the UK and Spain as part of the wider 550-person global MSQ DX group.In this episode, Rebecca shares how she:Learned that first-time CEOs should throw away their perfect 100-day plan and spend far longer listening than actingRedefined high performance around client commercial outcomes - and not utilisation, delivery milestones or agency outputBuilt trust during a major merger through radical transparency, open access and a genuine “Ask Me Anything” cultureCreated unusually high engagement with internal comms with optional all-hands deep dives, team-led sessions and practical forumsHired an AI Collaboration Director to align the business around an AI strategy for its peopleUses office culture deliberately to accelerate learning - especially for younger talent who benefit from informal day-to-day exposureRebecca offers a candid look at leading through uncertainty, making difficult calls early and why trust is the operating system behind meaningful change.