EPISODE · Jun 10, 2026 · 1H 1M
Building Trust Before You Ask for the Sale
from Be Authentic or GTFO! · host Eric Oberembt
In this episode, Eric and Michael get into the stuff most business owners know is broken but keep ignoring: missed calls, weak follow-up, messy systems, sales that feel too much like pitching and not enough like educating, and the leadership decisions that shape where a company actually goes. They also hit on sports, family, public speaking, and Michael’s “play the next down” mindset — because business, like football, doesn’t give a damn about your last mistake. You still have to line up and execute the next play.
What this episode covers
In this episode, Eric and Michael get into the stuff most business owners know is broken but keep ignoring: missed calls, weak follow-up, messy systems, sales that feel too much like pitching and not enough like educating, and the leadership decisions that shape where a company actually goes. They also hit on sports, family, public speaking, and Michael’s “play the next down” mindset — because business, like football, doesn’t give a damn about your last mistake. You still have to line up and execute the next play.
NOW PLAYING
Building Trust Before You Ask for the Sale
No transcript for this episode yet
Similar Episodes
Apr 22, 2026 ·87m
Apr 20, 2026 ·57m
Apr 14, 2026 ·104m
Apr 13, 2026 ·59m
Apr 6, 2026 ·67m