Building trust in green marketing with Russ Avery, Avery and Brown

In this episode of the Net Zero Business Podcast, I talk to Russ Avery of the Avery & Brown marketing agency about his Sustainability career, his views on green marketing and other interests, notably AI. Here's the highlights:• Purpose driven business• How clichéd images betray an inability to tell a story.• Avoiding greenwash, greenhushing and the danger of big numbers• Becoming a BCorp as a small business• AI for goodAs always, the podcast is brought to you by Terra Infirma Ltd - Bringing Sustainability to Life Hosted on Acast. See acast.com/privacy for more information.

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This episode is 39 minutes long.

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This episode was published on July 19, 2024.

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