Building Trust in Technically-Driven Marketing

Featuring Jake Jevric, Senior Vice President at Lorama Group

Episode 271 of the The Kula Ring podcast, hosted by Kula Partners, titled "Building Trust in Technically-Driven Marketing" was published on January 23, 2024 and runs 31 minutes.

January 23, 2024 ·31m · The Kula Ring

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Summary

Jake Jevric joins The Kula Ring this week to discuss how deep relationships and technical know-how are incredibly important in industries where customers have options when it comes to picking suppliers. We get into what it takes to be a leader in technical sales and marketing. We also get into how both a top-down and bottom-up approach can be employed to ensure a unified customer experience.

Episode Description

Jake Jevric joins The Kula Ring this week to discuss how deep relationships and technical know-how are incredibly important in industries where customers have options when it comes to picking suppliers. We get into what it takes to be a leader in technical sales and marketing. We also get into how both a top-down and bottom-up approach can be employed to ensure a unified customer experience.

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