Building Trust, Not Hype: A Lawyer’s Playbook for LinkedIn and AI

Rob Joyner and Amanda Koplos welcome Jessica Aries, CEO of By Aries and former attorney, for a candid conversation about what actually drives business development on LinkedIn and how AI can help lawyers do it faster. Jessica traces her path from in-house marketing leader to agency founder after a gutsy LinkedIn post during COVID sparked nine new clients in a day. She breaks down four essential content pillars (services with value, credible recognition, relationship-building, and thoughtful personal brand), explains why engagement beats follower counts, and explains how to use AI for first drafts, better hooks, plain-language edits, and repeatable workflows (even custom GPTs). The trio also plays LinkedIn Lawyer Bingo (goodbye, stock handshake pics) and an AI or Die lightning round before Jessica’s Pitch Your Passion on AI-enabled marketing teams and agents that cut through marketing inefficiency. Expect practical tactics, zero fluff, and a few laugh-out-loud moments.