Building Trust on the B2B Digital Shelf, with Sean Donovan, Digital Channel Manager for the Americas, MSA - The Safety Company

There’s a lot at stake when B2B industrial buyers shop for safety products. The data’s got to be right and these days, it’s got to be digital. Sean Donovan, Digital Channel Manager for the Americas at MSA- the Safety Company, sat down with Peter and B2B Whisperer Justin King to discuss his strategy for making sure every channel partner has the data they need to build the trust needed to buy.