Building Trust Then Building the Brand w. Scott Kveton

from How They Scaled It · host Right Left Agency

In this episode of How They Scaled It, I sit down with Scott Kveton, Co-Founder and CEO of CaseMark, who has a track record of building companies that define categories. Scott shares how intuition, scrappiness, and relentless customer focus shaped his journey, and why AI is set to transform legal tech in the same way the iPhone reshaped mobile.00:00:13 – Scott on brand-building struggles and leaning on experts00:00:52 – Courtney introduces Scott’s career journey00:01:39 – The three T’s: team, tech, timing00:03:06 – Learning to trust your gut as an entrepreneur00:04:28 – Investor skepticism and TAM projections00:07:08 – Urban Airship’s scrappy early launch00:09:26 – Lessons from Twilio’s Jeff Lawson00:12:18 – Why legal tech? The problem CaseMark solves00:14:39 – Starting small with “easy buttons”00:16:47 – Why AI will increase litigation00:20:59 – Simplifying the product for attorneys00:23:32 – Scaling medical chronology automation00:26:34 – CaseMark’s subject matter advantage (Scott’s wife as advisor)00:29:18 – The future of AI collapsing tools in legal00:30:04 – Scott’s evolving leadership style00:34:46 – Branding lessons00:38:59 – Advice for legal tech founders00:42:12 – What Scott wishes he knew at CaseMark’s start00:44:19 – Where to find CaseMark and connect with Scott

Episode metadata supplied by the publisher feed · Published Sep 4, 2025

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Building Trust Then Building the Brand w. Scott Kveton

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