Building Trust with Videos | Michael Poh | Ep 194

Welcome to Better Business, Better Life. Join host Debra Chantry-Taylor as she sits down with Michael Poh, founder of Vouch Video Testimonials, to explore the true power of video content beyond social media. In this episode, Michael shares his wealth of experience, from 12 years in recruitment to 4 years in professional video production. He reveals why video is essential for client-centric communication and how it can build trust by showing, rather than just telling. Michael also introduces the "Vouch Hug Back Guarantee," a testament to his focus on relationships and genuine connections. With 85% of internet traffic being video-based, Michael stresses the importance of integrating more video content into websites and client interactions. Tune in for actionable insights on how to harness the power of video testimonials to engage your audience and grow your business.  HOST'S DETAILS: ___________________________________________ ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►See how she can help you: https://businessaction.co.nz/       ____________________________________________          GUESTS DETAILS: ____________________________________________ ► https://www.vouch.co.nz/ ► Michael Poh - LinkedIn    Chapters:      00:30 - Guest Introduction 04:24 - Michael’s Journey to Video Testimonials 07:11 - The Value of Video Testimonials 10:04 – Importance of Content Creation 33:58 - Techniques for Creating Effective Video Testimonials 34:13 - The Role of Video in Marketing and Client Relations 34:22 - Final Tips and Advice for Using Video Testimonials