Building Ultraview: Innovation, Dealers & the Future of the Archery Industry

When Kolby Hanley started 3D printing archery accessories in his Georgia Tech dorm room, he never imagined he was building what would become one of the industry's most innovative brands. In this candid conversation, the 28-year-old UltraView Archery founder shares the remarkable journey from selling water bottles at tournaments to fund his first equipment to partnering with industry giant Mathews in just five years.Behind UltraView's polished exterior is a story of bootstrapped growth, relentless innovation, and deep industry relationships built long before the company existed. "Most people think we're backed by private equity or daddy's money," Hanley reveals, "when actually we're just a couple dozen freakishly passionate young guys trying to make something cool." This transparency extends to his business philosophy "If your product sucks, your marketing is a lie" and his approach to dealer partnerships, which he considers critical to the company's success.Particularly valuable for archery retailers is Hanley's insight into what makes dealers successful in today's market. He identifies key factors including inventory management, community building, and effective e-commerce strategies. "Our best dealers are able to draw people to them," he explains, noting that shops must extend beyond physical retail to thrive. The conversation also explores product development, balancing direct sales with dealer support, and the entrepreneurial mindset required to build something meaningful in a niche industry.Whether you're a dealer looking to strengthen your business, an industry professional curious about UltraView's meteoric rise, or an archer interested in the stories behind your favorite gear, this episode offers rare insight into the realities of building a successful archery brand. Follow Kolby's personal journey on Instagram @kolby_hanley for behind-the-scenes glimpses of what's coming next.🏹 Shop Extreme Outfitters for all of your archery & bowhunting needs: https://extremeoutfitters.comUse code ARCHERYPROJECT to save 10%Quick reads, pro tips, and the latest episodes—delivered straight to your inbox every week.👉 Sign up here: https://thearcheryproject.com/✅ Watch the video podcast here!       https://www.youtube.com/@thearcheryprojectJOIN OUR COMMUNITY:► Facebook: http://bit.ly/44UD7Vo► Instagram: http://bit.ly/40Q2jLf