Building Values Based Brands with Brendan Synnott
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Building businesses and brands is often defined by the 'bottom line.' This causes the question 'How much money will this make me?' to becomes the driving factor in all the decisions that are being made. What happens when you move to a values-based brand? How does that change the products that you make and the message that you share? Brendan Synnott has built several brands from Bear Naked Granola to Pact Clothing putting sustainable values above making more money. In the process, the brands have redefined the food and clothing sectors while making them more sustainable. In today's show, Brendan shares his story of going from SNL and Survivor to becoming a serial entrepreneur. We also discuss how products can be good for you and good for the environment, toxic clothing, defining your values in what you build, fast fashion, and chocolate. Helpful Links Pact Clothing: https://wearpact.com Little Secrets Chocolate: https://littlesecretschocolates.com Revelry Brands: http://www.revelrybrands.com Recommended Reading Richard Branson's Like a Virgin: https://amzn.to/2XbteiX About Brendan Synnott Brendan is a serial entrepreneur; co-founded LOHAS lifestyle brands Bear Naked and EVOL. He serves on the board of PACT and Little Secrets. He is also the co-founder of Revelry Brands.
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