Building vertical AI products that sell, with David Appel

from Product Marketing Maestros: Tales from the Front Lines

David Appel breaks down his ABC framework for vertical AI product marketing, covering everything from understanding customer nuances and leveraging unique data sets to mastering outcome-based pricing models. He emphasizes that traditional product marketing skills still matter, but only if you evolve them for the AI era through world-class customer engagement, tactical use cases, and hyper-personalized content. David's message is clear: adapt or get left behind.

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This episode is 11 minutes long.

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This episode was published on November 7, 2025.

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