Building Wealth Beyond Numbers: Empowering Behavioral Finance with Kevin Jenkins

Discover how understanding the psychology behind money decisions can transform financial health. Join host Coy Brown in conversation with Kevin Jenkins, a behavioral finance expert, who shares his journey from Detroit to becoming a financial advisor focused on intentional living and wealth building.In this episode:Kevin Jenkins’ background from Detroit and early influences shaping his grit and resilienceHow sports and entrepreneurial experiences developed his discipline and identityThe pivot from sports management to financial education focusing on behavioral financeInsights from Kevin’s roles at Fidelity, Merrill Lynch, and his own venturesThe importance of understanding the brain's systems—fast (system 1) vs slow (system 2)—in decision-makingHow emotional and psychological roots influence financial behaviors more than mathThe gap in traditional financial advice: information vs transformationKevin’s Behavioral Wealth Report: serving first-generation wealth builders and MillennialsThe significance of early financial literacy and creating community programsThe emerging trends in financial demographics and shifting industry focusPractical frameworks for making better financial decisions: the Decision StackThe evolving field of financial therapy and Kevin’s plans to integrate neuroscience into coachingTimestamps:00:00 - Introduction: Building sustainable wealth01:16 - Kevin’s background and mission02:34 - Detroit’s influence on resilience07:10 - Sports and financial identity11:10 - Lessons from hustle culture15:50 - Transition to behavioral finance19:44 - College insights into finance26:25 - Auto finance and behavior32:41 - Evolution from marketing to finance36:20 - Launching Behavioral Wealth Report40:28 - Community for wealth builders46:02 - Lessons from Fidelity and Merrill Lynch55:07 - Behavioral biases and awareness62:19 - Neuroscience in decision-making67:29 - Enhancing coaching with neuroscience72:19 - Understanding financial behavior75:51 - Coherence Performance Method78:45 - Early financial education83:08 - Trends in wealth management88:08 - Financial literacy for kids92:09 - Emotional learning in finance98:55 - Building a life that pulls you103:44 - Advice for wealth builders109:20 - Connecting with Kevin111:27 - Final reflectionResources & Links:Behavioral Wealth ReportDecision Stack Worksheet (Download link in show notes)Mental Edge Coherence Diagnostic (Start here and DM me directly for the Coherence Program)Connect with Kevin Jenkins:Website: kevinnjenkins.com (send him a message, mention code LIFEISPOD10 for 10% off his services)LinkedIn: Kevin JenkinsInstagram: kevintheplanner_Support the show