Building World's Orbital Thermometer | Anthony Baker @ SatVu

Anthony Baker is the founder and CEO of Satellite VU, which is building the world's orbital thermometer through high-resolution thermal imaging satellites. In this episode of Rockets & Radars, Anthony shares his journey from spending 30 years operating satellites for NATO and Qatar to convincing investors to put £30M into his vision of seeing heat from space.Get intro to Anthony: https://brdg.app/s/00hi6g-----------------------------------------------Timestamps(00:00) Introduction(06:03) Academic Background & Career Path(14:08 The Decision to Become a Founder(20:19) Seraphim Space Camp Experience(30:32) Product Evolution & Market Focus(41:39) Series A & Investment Strategy(46:37) First Satellite Launch & Experience(49:52) Dealing with Camera Anomaly(52:06) Future Plans & Constellation Growth(54:31) Quick Fire Round & Final Thoughts-----------------------------------------------Episode Takeaways:1) Focus on Customer Problems, Not Space Technology- Went to customer conferences, not space conferences- Learned to pitch to solution buyers, not end users- "We've never really gone to space conferences. We've always gone to customer conferences"2) Use Grants and Accelerators Strategically- Grants provide non-dilutive funding and credibility- Choose specialized accelerators for your sector- "Go big, go specialized on what you need to show some difference at each stage"3) Plan for Survival, Not Just Growth- Plan for cash break-even, not just runway- Have insurance and contingency plans- "We plan for cash break even... we can always survive on where we are now"4) Embrace Pivots Based on Market Feedback- Originally focused on ocean plastic monitoring- Pivoted to thermal imaging based on market demand- "If three people tell you that your pitch is not good for this reason, they're probably right"5) Build Networks Before You Need Them- Leverage industry relationships and reputation- Get into relevant events and meet investors- "The network helps more... if you want more money, you want to hang around friends that have lots of friends with lots of money"6) Move Fast But Be Prepared for Setbacks- Launch quickly but have backup plans- Be transparent with investors about risks- "You have to believe in what you're doing and put 110% in, but also listen to the feedback"7) Think Beyond Traditional Space Applications- Look for high-value commercial applications- Focus on solving real-world problems- "We're opening up new markets beyond the traditional Earth Observation market"