Building Your 2023 Online Marketing Plan

Are you ready for 2023?   Ooh nelly, what we all thought would be a pretty "easy" tax season (in relative terms to the nightmarish last three busy seasons) is going to be much more ... interesting, in light of the economic disruptions now and to come.   Not only that, but the fact of the matter is: The traditional website is dead.   So ... if you want to grow your practice, you need more than a "nice website." You need a full marketing plan that includes an optimized Google business profile, email strategy, social strategy, traffic strategy, and more.   Yes, you can do the "funnel" thing ... but until you have these other components well and truly nailed, you're chasing from behind instead of working ahead. The most ideal online marketing plan naturally brings quality leads through the marketing journey — without you having to become a carnival barker in the process.   In this episode, CEO Nate Hagerty and Vice President Christian Jones take you through a crash course on marketing your practice in 2023 — covering all the essentials plus addressing what has changed this year in the world of online marketing.    If you want continued growth, this episode is for you.