“Building Your Audience, One Post at a Time”

Technical chaos meets creative community in this hilarious, heart-on-its-sleeve episode of Be Awesome Together! With Charles away, Tyra takes the reins (and the buttons) alongside returning favorite Bob McGough — author, podcaster, and self-described “redneck wizard wrangler.” Between missing music cues, haunted dogs, and a live phone call from Charles, the duo dives deep into how indie creators actually market themselves when the algorithms don’t care. From newsletter tips to digital PO boxes, from Taylor Swift fandoms to haunted house plans, this episode is pure improv wisdom with heart and humor. Bob and Tyra prove that sometimes “unprofessional” is just another word for authentic. They talk real talk about building community one fan at a time, surviving creative chaos, and learning that you don’t need perfection to connect — just a good story and a genuine laugh. Whether you’re a writer, podcaster, or creator who’s ever thought, “Am I even doing this right?”, this one’s your creative pep talk in podcast form. Actionable Items & Takeaways Audit your newsletter: cut inactive subscribers and keep your core engaged. Use Mailerlite or similar tools to start small, automate smartly, and grow sustainably. Own your digital space — your website and mailing list are the only platforms you truly control. Build community through live events and genuine interactions, not algorithms. Never underestimate the power of personality — people follow people, not brands. And yes, always have a backup plan for your streaming software! Quote of the Episode “I’d rather have ten super-supportive fans who’ve become my friends than a thousand people who just say, ‘Oh, a new book, whatever.’” — Bob McGough Call to Action Follow Be Awesome Together on YouTube, Facebook, Instagram, and TikTok. Surf The Chaos, Enjoy the Ride! These notes are empowered by AI. ~Chad