Building Your Author Brand and Platform

You've heard the terms author brand and author platform, but many authors are confused on the difference between them, let alone how to build one.In this episode, Lainey and Paulette break it all down. You may be surprised that your author brand isn't simply your logo or your color palette. It's a promise to your readers. And your platform is how you reach out into the world with that promise.We'll walk through how we think about author brand and why consistency matters more than perfection. We also dig into the practical side — colors, fonts, whether you actually need an author tagline.Whether you're pre-published or already have books in the world, this episode is guaranteed to inspire some new ideas!Check out our Life is Lifey Merchandise - supports the podcast!Episode page (with links to all books and resources mentioned in the episode) ⁠Join our⁠ Substack⁠⁠⁠ ⁠⁠⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette! Before and After the Book Deal Book and Substack by Courtney MaumVineyard Melody by Namratha Stanley