Building Your Book Through LinkedIn with Gary Johnson

In this episode, Alay and Gary discuss: 

• Having more money, more time, and more confidence through building your book of business.
• Having someone to hold you accountable. 
• LinkedIn to start conversations (not to sell). 
• Engaging with your network. 

Key Takeaways: 

• Having a strategy is worthless if you do not execute on that strategy. 
• There are so many things that you can do on LinkedIn. Most people haven’t even begun to tap into it. 
• Automated bots in LinkedIn are not that effective. If your business is about referrals, the relationships are what matters. 
• Commenting gives more traction on LinkedIn than sharing does. 

Tweetable Moments

• “If you can go from being just an attorney to being a rainmaker, you will be able to punch your ticket anywhere.” —  Alay Yajnik
• “Rainmakers have the most amount of power in their firm.” —  Gary Johnson
• “If you want to take advantage of free SEO, optimize your LinkedIn profile and let Microsoft do the rest.” —  Alay Yajnik
• “The best way to get a lot of views on your post is by engaging with others.” —  Gary Johnson

Connect with Gary Johnson: 

Website: j2marketingconsultants.com

Email: [email protected] 

LinkedIn: linkedin.com/in/j2marketingconsultants

Twitter: twitter.com/j2consultants

Connect with Alay Yajnik: 

Website: LawyerBusinessAdvantage.com

One Page Strategic Plan: LawFirmSuccessGroup.com

Email: [email protected]

LinkedIn: linkedin.com/in/alayyajnik