Building Your Book Through LinkedIn with Gary Johnson

In this episode, Alay and Gary discuss:  Having more money, more time, and more confidence through building your book of business. Having someone to hold you accountable.  LinkedIn to start conversations (not to sell).  Engaging with your network.    Key Takeaways:  Having a strategy is worthless if you do not execute on that strategy.  There are so many things that you can do on LinkedIn. Most people haven’t even begun to tap into it.  Automated bots in LinkedIn are not that effective. If your business is about referrals, the relationships are what matters.  Commenting gives more traction on LinkedIn than sharing does.    Tweetable Moments “If you can go from being just an attorney to being a rainmaker, you will be able to punch your ticket anywhere.” —  Alay Yajnik “Rainmakers have the most amount of power in their firm.” —  Gary Johnson “If you want to take advantage of free SEO, optimize your LinkedIn profile and let Microsoft do the rest.” —  Alay Yajnik “The best way to get a lot of views on your post is by engaging with others.” —  Gary Johnson   Connect with Gary Johnson:  Website: j2marketingconsultants.com Email: [email protected]  LinkedIn: linkedin.com/in/j2marketingconsultants Twitter: twitter.com/j2consultants   Connect with Alay Yajnik:  Website: LawyerBusinessAdvantage.com One Page Strategic Plan: LawFirmSuccessGroup.com Email: [email protected] LinkedIn: linkedin.com/in/alayyajnik