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Jul 27, 2010 24 min

Building Your Brand

from Entrepreneur Podcast Network

Open For Business: Episode 2 Host Jay Handler, Trey Pennington & Bo McDonald discuss branding with special guest Olivier Blanchard of BrandBuilder Inc.. Branding means different things to different people. The original idea or concept of your business fuels your brand. Your companies purpose is the most important and what makes your company different from the rest are to consider in branding. If the companies mission statement and roadmap is clear, a company or small business will know where to start first in regards to their branding efforts with a start up company or in a revival campaign.

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Building Your Brand

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