Building Your Brand, Beating ATS & Using AI

🎙️ Connect with Crystal Petroski:https://www.linkedin.com/in/crystalpetroski/🚀 Explore Skill Resy:https://skillresy.com💼 Build Your Personal Brand:https://BEVedu.cohttps://BEVedu.co/brandbuildersIn this episode of Off Route, I sit down with Crystal Petroski, founder of Skill Resy, to talk about AI, hiring, ATS systems, resume customization, interview preparation, LinkedIn networking, and what it really takes to stand out in today's job market. We also discuss the role AI should play in career development, why confidence matters as much as skill, and how professionals can use technology without losing the human touch. Based on the conversation, Crystal explains how Skill Resy helps candidates customize resumes, prepare for interviews, and improve their chances of landing dream roles while helping employers make smarter hiring decisions.⏱️ CHAPTERS00:00-01:13 — Introduction to Crystal Petroski & Skill Resy01:14-03:11 — What Skill Resy does for job seekers and employers03:12-05:16 — Why every resume should be customized05:17-06:03 — The difference between Skill Resy and ChatGPT06:04-09:00 — Building resumes around value, achievements, and KPIs09:01-11:01 — ATS systems and why recruiters move so fast11:02-13:26 — AI vs. human creativity and judgment13:27-15:51 — Why ChatGPT can create resume problems15:52-17:18 — References, credibility, and proving your accomplishments17:19-20:44 — Skill Resy success stories and interview confidence20:45-22:44 — Interview preparation and practicing with AI22:45-24:37 — College degrees vs. experience and networking24:38-26:10 — Why LinkedIn matters more than ever26:11-28:58 — Building a professional network early28:59-33:21 — Personal branding, content creation, and standing out33:22-35:12 — Crystal's biggest takeaway for job seekers35:13-37:42 — AI adoption, resistance, and the future of work37:43-39:45 — Where to find Crystal and Skill Resy39:46-40:19 — Final advice for anyone feeling discouraged💬 What's your biggest challenge right now: finding interviews, building your resume, or standing out online?🔔 Subscribe for more conversations on career growth, personal branding, sales, leadership, and becoming an elite professional.