Building Your Brand: Crafting Your Business Identity

In episode 60, Dani Tan, a leadership coach and speaker, discusses the process of building a brand, whether it's for personal or business purposes. She emphasizes the importance of understanding your vision, mission, and values as the foundation of your brand. Dani also highlights the significance of knowing your audience and their needs, as well as creating an identity that serves them. She advises having a strategic plan in place and being open to iteration and evolution. Dani encourages self-reflection and self-discovery in order to build confidence and authenticity in your brand.Chapters00:00 Introduction and Overview01:53 Understanding Personal Brands04:13 Defining Your Vision, Mission, and Values06:43 Creating an Identity that Serves09:33 Building Confidence and Authenticity11:30 Working with Dani TanFor questions about coaching or to book me to speak, reach me at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.danitan.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/dani-tan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danitaniJoin my weekly newsletter Hosted on Acast. See acast.com/privacy for more information.