"Building Your Brand: It's Who Knows You" The Podcast For Entrepreneurs w/ Bill Lodzinski

In terms of networking, I often advise people to shift their focus from "who you know" to "who knows you." It's crucial to build your personal brand and actively engage with your community or industry, regardless of your specific role. Personally, I actively participate in civic clubs and maintain involvement in local government affairs due to the impact on our business. That's why I emphasize the importance of building relationships and becoming known within the community. By doing so, when someone needs a recommendation, like for a Billboard campaign, they'll think of you. For example, they might say, "Hey, have you considered Bill? He's well-connected in the community and has worked on projects with me. I think he'd be a great fit for the Billboard campaign." Ultimately, building your brand and relationships is key to being recommended and recognized in your field.