Building Your Brand on Social Media

What this episode covers

It takes a lot of time and energy to build a valuable brand. Your brand is more than a logo or a tagline. A good brand creates emotions and feelings, and it helps you define the moments and create the connections that lead to satisfied customers. Think about everything that goes into your brand: Your products and services, your company culture, your voice and your messages. And then look at how quickly all of that was disrupted in a few weeks in 2020. Suddenly your brand was dealing with a global pandemic and issues of racial injustice. You probably didn’t see that coming. Today, social media is the place where brands go to engage with customers, develop connections, and start conversations. Social media is also the place where B2B marketers can establish their own brand and share the knowledge they’ve accumulated in the field. In this episode of B2B Nation, we talk to Chantelle Marcelle, a marketing consultant with more than a decade of experience in marketing, branding, public relations, and communications, about what it takes to build your personal and corporate brand on social media. You can learn more from Chantelle at http://www.chantellemarcelle.com/.

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