Building Your Brand on Social Media with Sarah Weiss

In this episode of the podcast, Dylan sits down with Sarah Weiss to chat about the power of social media. Sarah shares her journey from a speech therapist to a social media strategist, offering valuable insights into using TikTok, Instagram, and other platforms to market e-commerce businesses. She emphasizes the importance of personal branding, authenticity, and engagement in social media to achieve business success. Sarah also discusses practical strategies for content creation, overcoming imposter syndrome, the nuances of different social media platforms, and the benefits of TikTok Shop for product-based businesses. Listeners will learn actionable tips to enhance their social media presence and grow their Etsy shops.In this episode, we discuss:[04:14] Understanding TikTok and Instagram for Business[08:06] The Importance of Personal Branding[18:46] Navigating TikTok Shop and Storytelling[23:41] Effective Social Media Strategies and Engagement[33:02] Working with Sarah Weiss: Services and OfferingsConnect with Sarah: Website: https://www.go.onbrandbysarah.com Instagram: https://www.instagram.com/@onbrandbysarah  Freebie: https://onbrandbysarah.ck.page/127ed0c89d About Sarah Weiss: Sarah is a business mentor and content marketing strategist specializing in short-form video (LIKE TIKTOK!) She gets brands and biz owners visible online using the power of video so they can tell their stories, sell their ish, and feel GOOD while doing it! When she's not nailing it on social, Sarah loves going to wineries with her hubby, cuddling her dogs, and jamming out to Broadway show tunes!Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth. A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence. 📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Results dylanjahrausreviews.com📷 Instagram https://www.instagram.com/dylanjahraus/👋 WHO AM I?I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.