Building your brand value on social media

Building brand value, rather than brand awareness, and understanding algorithm requirements, is the secret to success on social media. So says George Hawwa, Growth Director of social media marketing agency, Attention Experts. George says the social media landscape has changed dramatically in the last couple of years, and that “likes” and “shares” are no longer a metric of success. He advocates telling your business back story, in compelling ways, to foster business. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.