Building Your Brand With Microsoft Senior Storyteller Miri Rodriguez

When it comes to brand-building, the communicator is well-equipped to not only manage that of their organization or clients, but their own brand as well. So what does that look like in practice? Miri Rodriguez, senior storyteller at Microsoft, offers her insight and sage advice to “date the brand and marry yourself.” IABC Content Manager Kristin Frankiewicz sits down with Miri to learn more about her role at Microsoft, the journalistic approach she takes as storyteller, smart ways to use artificial intelligence while blending a human touch, why building your own brand matters and more.  Miri Rodriguez is a globally recognized storyteller, bestselling author of “Brand Storytelling” and owner of Be Mindful Be Happy. Rodriguez brings 15+ years of expertise, valuable industry and consulting insights matched with a lighthearted and authentic delivery approach. She has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Her social advocacy and philanthropic work include volunteering to train social enterprise leaders in Africa, coaching students at Network for Teaching Entrepreneurship in the U.S., and mentoring men and women to build their personal brand with empathy, passion and purpose. Rodriguez currently works at Microsoft as a senior storyteller for Health and Public Sector Industries. LINKS Learn more about Miri at mirirod.com Connect with IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld  https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC online https://www.iabc.com/ https://catalyst.iabc.com/ https://wc.iabc.com/