Building Your Content Strategy with the Marketing Jar with Dayna Schaaf

Does your marketing strategy and content fall flat? Maybe you struggle with knowing what to create. In today's episode, Dayna Schaaf of This Can't Be That Hard joins us to introduce The Marketing Jar, an analogy which categorizes marketing efforts into rocks, pebbles, sand, and water. Listen in as they share how prioritizing high-impact activities (rocks) and spreading them throughout the year while filling in with medium-impact (pebbles), foundational (sand), and daily tasks (water) can help photographers strategically plan their marketing. Grab the planner mentioned in today's episode!Today’s episode is brought to you by my Content Organization Hub! If you are drowning in a sea of post its trying to keep track of all your content ideas or maybe you’re struggling to remember what you posted on which platform and when, I totally get it.That’s why I created the content organization hub for air table for just 9. You can finally put an end to content chaos. Imagine having all your marketing content in one central location. Easily linked, perfectly organized, and ready to go whenever you are. Grab the Content Organization Hub and get 10% off with code PODCAST!BUY NOW >>Find it Quickly:00:21 - Meet Dayna01:56 - The Marketing Jar Analogy: Planning Your Content Strategy2:47 - The Rocks: High Impact Activities13:15 - The Pebbles: Medium Impact Activities17:07 - The Sand: Foundational 19:58 - The Water: Daily Tasks 22:49 - Evergreen Content and Automation Tips31:53 - Recap and Resources for Effective Marketing