Building Your First ABM Tech Stack with Shahin Hoda
from The Marketing Automation Discussion Hosted by Benjamin Boman
In this episode, we discuss Account-Based Marketing (ABM) and how to build the ideal tech stack for implementing ABM strategies. Our guest, Shahin Hoda, Founder of xGrowth, a B2B growth agency, shares insights on creating an ABM tech stack for both startups and large companies. Shahin discusses the four key steps for building an effective ABM tech stack and addresses important aspects such as tool selection, automating outreach, lead enrichment, IP insights, advertising platforms, personalization tools, and more. Join us as we uncover valuable advice on planning and implementing ABM into your organization's tech stack. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com
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