Building Your Hair Ritual With Dianna Cohen, Founder of Crown Affair

Crown Affair, founded by Dianna Cohen, is a modern haircare brand that emphasizes the importance of ritual in personal care. The brand is known for its handcrafted tools and clean, effective formulas, designed to not only enhance the health of your hair but also transform your relationship with it. Crown Affair’s approach encourages mindfulness in daily routines, turning haircare into a moment of self-care. Their products are thoughtfully created to blend functionality with a sense of luxury, making the experience of caring for your hair both effective and enjoyable. Under Cohen’s leadership, Crown Affair continues to set a new standard in the haircare industry by prioritizing quality, sustainability, and intentional living..In this episode, Dianna also discusses:Working in consumer for a decade prior to launching the brandHair as a powerful reflection of inner-selfBeing first doesn’t mean you will “win” the categoryLaunching in Sephora and expanding into DTC We hope you enjoy this episode and gain valuable insights into Dianna’s journey and the growth of Crown Affair. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Crown Affair at www.crownaffair.com and on Instagram at @crownaffairThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coLooking for just Creative? Lacking design bandwidth or top tier design?Creative Assets is a design studio specializing in creative for brands. Curious if Creative Assets is right for you? Learn more at Creativeassets.agency