Building your house to be able to deliver a truly personalised customer experience - Interview with Greg Kihlström of The Agile Brand

Today’s interview is with Greg Kihlström, author and Principal at GK5A, who advise organisations on customer experience, marketing technology, and digital transformation initiatives. He is also the host of The Agile Brand with Greg Kihlström podcast. Greg joins me today to talk about his new book: House of the Customer - A blueprint for one-to-one, customer-first, employee-driven business transformation, customer journey orchestration, his own podcast and a bunch of other things. This interview follows on from my recent interview – Imagine having to type a ticket using a gaming console – Interview with Tony Adams of Supercell – and is number 455 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.