Building Your Legal Brand with Sunny Kim

In this episode of Studying Law Around the World, I speak with Sunny Kim, lawyer and founder of Resonance Guide, about how lawyers can use LinkedIn to build an authentic personal brand that attracts real opportunities.Sunny’s path took her from Columbia Law School to practicing tax law at Davis Polk, advising startups at Gunderson Dettmer, and working in-house at Pathway Capital. Despite her success, she felt invisible until one honest LinkedIn post reached more than 60,000 people. That moment launched her career helping lawyers grow their presence online.We cover:Why most lawyers stay invisible on LinkedInHow to create trust, visibility, and credibility without self-promotionThe 1-5-10 LinkedIn system that builds a network in 90 minutes a weekPractical advice for law students, junior lawyers, partners, and in-house counselIf you want to stand out in a competitive legal market, this episode will give you simple, proven strategies to build your legal brand.Law Society of Ontario Accreditation: This program contains 15 minutes of Professionalism Content. This program contains 10 minutes of EDI Professionalism Content.Subscribe to Studying Law Around the World for more conversations with lawyers shaping global careers. Listen to past episodes and learn from professionals building cross-border legal paths. ISSN 2819-733X