Building Your Own Tech with Ryan Young and Brian Hurley | Techtember | Ep 079

In a very basic and very real way, real estate technology comes down to problems and solutions - an iterative journey toward a better result, a better business, and a better life.Here in our fourth Techtember conversation, you’ll learn how two leaders clearly identify  problems and built their own tech solutions.Spend just over 20 minutes with Ryan Young - CEO and Team Leader of the #1 team in Ohio, as well as CEO and Co-Founder of Fello.Then spend just under 24 minutes with Brian Hurley - a Google engineer who also builds marketing and tech solutions for his wife Tarasa, who’s grown from agent to team leader to brokerage co-owner.RYAN YOUNGWhen you’re building the #1 real estate team in your state, you run into problems. One of the most important: building a moat around your most valuable asset - your database.Ryan Young, CEO and Team Leader of The Young Team in Northeast Ohio, decided to build a solution. And that solution became Fello, where’s Co-Founder and CEO.Learn how he evolved from a post-it-note agent to a tech-obsessed, AI-driven leader. Learn how Fello continues to iterate on its solutions as problems, opportunities, and capabilities continue to evolve. And get tips to turn your database from “glorified spreadsheet” to dividend-paying asset.Watch or listen for insights into:Growing from a post-it-note agent to a tech-obsessed, AI-empowered leader of multiple companiesClearly identifying the biggest problem for his real estate business and founding Fello as a solutionValuing your database as your most valuable assetLayering improvement on improvement in Fello to solve problem after problem for The Young TeamEmpowering agents with AILeveling up automations with AIBRIAN HURLEYFor more than a decade, Brian Hurley’s served as a Google software engineer. But he’s also built the tech behind a real estate business that’s grown from solo agent to team to brokerage.One big observation: we need to make it about the problem and solution, not about the tech.Brian shares several great examples, shares his approach to experiments, and explains the role of automation vs the role of the agent.Watch or listen for insights into:Why a 10/10 passion for new tech is about solutions, not about techWhy every tech investment is a calculated betWhat the right timeline is for your next experiment - telling you when to double down or pull the plugHow to use AI as a force multiplier rather than a simple shortcutWhich mistake Brian made in setting up the marketing and techHow Brian simplified their systems to support growth and adapt to complexityHow to close the authenticity gap as you automate (personal videos and more conversations)How he built a custom lead accountability system inspired by a past guestHow the Team Bot from Real Estate Team OS helped them find the perfect operations manager for their growing businessMentioned in this episode:→ Fello https://fello.ai/→ Tarasa Hurley https://www.realestateteamos.com/episode/real-estate-leads-tarasa-hurley-river-point-realty→ Chelly Herren https://www.realestateteamos.com/episode/techtember-operations-real-estate-tech-stack-chelly-herren→ Techtember https://www.youtube.com/playlist?list=PLCJiXNo93cVoSlXhdFv_RC9V8G5tUw1QX→ Follow Up Boss Success Community https://www.facebook.com/groups/followupbosscommunity→ Real Estate Team OS AI Bot https://www.realestateteamos.com/botConnect with Ryan Young:→ Ryan at Fello dot aiConnect with Brian Hurley:→ https://www.tarasa.com→ https://conrya.comConnect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/