Building Your Personal Brand with Confidence with Hana Jay Klokner

In this week's episode of The Best Guest podcast we welcome social media trainer and consultant, Hana Jay Klokner.We talk about:Why even big brands don't have social media figured out and what that means for youHow to create content in a scalable, sustainable wayThe challenges personal brands face and how to overcome self-doubt to show up onlineHana Klokner is a social media trainer and consultant with over a decade of experience working with businesses of all sizes, from SMEs to global organisations including Amazon and the United Nations. Originally from Slovakia, Hana began her digital journey at just 15 as a blogger and editor, later going on to teach at the University of the Arts London (UAL) for seven years. She specialises in helping business owners and personal brands develop their social media strategy and find their authentic voice online.Key TakeawaysBig brands don't have it all figured out and emotional connection matters more than budgetStart creating content yourself before delegating as no one will capture your voice better than youUse ChatGPT to repurpose existing content like podcast transcripts and website copyAim for 2 to 3 posts per week and batch create content in a single afternoon sessionIf you've taken a break from social media, come back slowly, share what feels natural, and don't come from the wound, come from the scarStart on the platform that feels most comfortable and build your confidence from there"It's not about having it all done and being perfect. It's about the contribution you're making to a community." Hana KloknerConnect with Hana Jay KloknerWebsite: https://hanajayklokner.com/Facebook: https://www.facebook.com/hanajaykloknerofficial Instagram: https://www.instagram.com/hanajayklokner Connect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our Podcast Guest Starter Kit: The Podcast Guest Starter Kit gives you a proven plan to find the right shows, craft a winning pitch, and maximise every interview. https://thebestpodcastguest.co.uk/podcast-guest-starter-kit/Follow us on Instagram https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/